Marketing Head

Role Overview: As the Marketing Head, you will be responsible for leading the brand's marketing strategy with a strong emphasis on international guest acquisition and global brand positioning. Your role is crucial in driving growth through effective management of both domestic and international marketing initiatives within the luxury and wellness markets. Key Responsibilities: - Develop and execute domestic and international marketing strategies that are in line with the business objectives. - Establish a strong brand positioning in global markets, specifically targeting wellness travelers, corporates, and high-value guests. - Manage digital marketing campaigns with an international reach, including social media, SEO, SEM, and influencer collaborations. - Plan and execute global PR, partnerships, and trade campaigns to attract international guests. - Collaborate with sales teams to create promotional packages and seasonal offers for international clientele. - Represent the brand at international trade shows, wellness expos, and networking events. - Form partnerships with overseas travel agencies, corporates, and wellness communities. - Stay updated on global market trends, competitor strategies, and guest insights to enhance marketing strategies. - Lead and mentor the marketing team for the successful execution of campaigns. - Prepare and oversee the marketing budget, focusing on ROI from international and domestic markets. Qualification Required: - Bachelor's/Master's degree in Marketing, International Business, or Business Administration. - Certifications in Digital Marketing or International Marketing are preferred. Additional Company Details: The job is a full-time, permanent position with benefits such as provided food and paid time off. The work location is in person. (Note: The specific benefits and work location details have been included as part of the additional company details section.),