Marketing Head - Real Estate

As the Marketing Head for a Real Estate company, your role will involve developing and executing comprehensive marketing strategies to enhance brand presence, generate quality leads, and support sales targets across residential and commercial real estate projects. You will need to demonstrate strong leadership skills, a deep understanding of the market, and the ability to effectively drive both digital and on-ground marketing initiatives. Key Responsibilities: - Develop and implement marketing strategies aligned with business objectives and project timelines. - Build a strong brand positioning for the company and individual real estate projects. - Conduct competitor analysis and market research to identify new opportunities. - Plan and oversee marketing budgets to ensure cost efficiency. - Design and execute 360 marketing campaigns across digital, print, outdoor, and events platforms. - Coordinate with creative and media agencies for ad campaigns, brochures, hoardings, and video content. - Evaluate campaign performance and optimize for ROI and lead generation. - Oversee all digital marketing activities including SEO, SEM, social media, website management, and email campaigns. - Manage paid ad campaigns on various platforms such as Google, Meta, and real estate portals. - Track and analyze lead flow, conversion ratios, and online reputation. - Collaborate with the Sales Head and CRM teams to ensure steady qualified lead inflow. - Monitor lead sources, cost per lead, and conversion funnel efficiency. - Support sales teams with marketing collaterals, presentations, and customer engagement materials. - Plan and execute property launches, customer meets, channel partner events, and real estate expos. - Strengthen brand visibility through local partnerships, sponsorships, and PR initiatives. - Lead, mentor, and manage the marketing team for optimal performance. - Foster a results-driven and creative work culture. - Regularly review and report on marketing performance to management. Qualifications Required: - Minimum 10 years of experience in real estate marketing. - Proven expertise in marketing both residential and commercial projects. - Strong understanding of digital marketing, brand strategy, and media planning. - Excellent leadership, communication, and analytical skills. - Hands-on experience with marketing automation tools and CRM systems. - Ability to work efficiently across locations in Durg and Raipur. Please note that this is a full-time, permanent position with a compensation of 1.5 - 2.0 Lakhs per month (CTC, negotiable based on experience). The position will require you to work 2 days per week in Durg and 4 days per week in Raipur. Benefits include health insurance and Provident Fund. The work location is in person. (Note: Any additional details of the company were not provided in the job description),