Marketing Head- Real estate

Job Title: Marketing Head – Real Estate
Location: Jabalpur (M.P.)
Industry: Real Estate (Residential / Commercial / Luxury Projects)
Experience: 12+ Years in real estate or a related field
Salary: As per industry standards / Negotiable

Job Summary:

We are seeking a strategic and dynamic Marketing Head to lead the marketing efforts for our real estate business. The ideal candidate will be responsible for driving brand awareness, digital presence, lead generation, and overall marketing performance for residential and commercial projects.

Key Responsibilities:Strategic Planning & Brand Management:

• Develop and execute comprehensive marketing strategies for residential, commercial, and luxury projects.
• Build and enhance the brand image through consistent messaging and creative campaigns.
• Manage project launches, events, and promotional activities.

Lead Generation & Sales Support:

• Create and implement effective lead generation strategies via online and offline channels.
• Work closely with the sales team to ensure marketing campaigns drive qualified leads and conversions.
• Track ROI on campaigns and optimize for performance.

Digital & Offline Marketing:

• Oversee digital marketing efforts: SEO, SEM, social media, email campaigns, website management, etc.
• Manage traditional marketing initiatives: print ads, outdoor hoardings, brochures, radio, and local activations.

Agency & Vendor Coordination:

• Coordinate with marketing agencies, designers, media partners, and event vendors.
• Negotiate contracts and manage marketing budgets.

Market Analysis & Reporting:

• Analyze market trends, competitor activities, and customer insights to inform marketing strategy.
• Generate performance reports and present insights to management.

Key Skills & Competencies:

• Strong understanding of the real estate market and buyer behavior.
• Expertise in both digital and traditional marketing channels.
• Excellent leadership, communication, and strategic thinking skills.
• Proficiency in tools like Google Analytics, CRM software, and marketing automation platforms.

Educational Qualifications:

• MBA in Marketing / Communications or equivalent
• Real estate marketing experience is mandatory

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹100,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Schedule:

• Day shift
• Fixed shift

Work Location: In person