Marketing & Growth Lead

𝗔𝗯𝗼𝘂𝘁 𝗨𝘀

At HRFY.ai

Our mission is to empower every student to become job-ready faster

Marketing & Growth Lead

𝗧𝗵𝗲 𝗥𝗼𝗹𝗲

This is an Individual Contributor (IC)

You will plan and execute digital campaigns, build brand presence, visit colleges for activations, and lead strategic initiatives that directly accelerate user acquisition and engagement.

owner of growth and marketing experiments

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

• Lead HRFY.ai’s marketing and growth strategy across digital and on-ground channels

• Plan and execute SEO

• Manage social media channels and maintain a consistent 30-day content calendar (LinkedIn, Instagram, YouTube)

• Create impactful content including blogs, videos, newsletters, and brand stories

Go-To-Market (GTM)

• Launch and manage high-impact growth initiatives such as:

• College-level activation events
• Influencer and partnership collaborations
• Regional pilot campaigns

ClickUp CRM

• Collaborate with sales for coordinated marketing efforts and lead generation
• Visit colleges for brand activations, sessions, and product demos
• Track metrics, analyze outcomes, and scale successful experiments

𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• 2–5 years of experience in Marketing, Growth, or Brand Management

• Proven ability to manage multiple marketing projects end-to-end

• Hands-on experience in SEO, social media growth, and campaign execution

• Strong storytelling and communication skills (English and Hindi; regional language a plus)

ClickUp, HubSpot, Google Analytics, SEMrush, Meta Ads, Canva

• Experience in college marketing, partnerships, or on-ground campaigns

• Self-starter with a process-oriented and creative mindset

• Willingness to travel across India for college and marketing events

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗢𝗳𝗳𝗲𝗿

• Competitive salary with performance-based incentives

• Full ownership of marketing and growth roadmap

• Direct collaboration with founders on high-impact projects

• A fast-paced startup culture that values creativity, execution, and autonomy

• Opportunity to build, experiment, and scale marketing systems from the ground up

𝗛𝗼𝘄 𝘁𝗼 𝗔𝗽𝗽𝗹𝘆

If you are ready to lead growth like a founder and build something meaningful in the EdTech space, we’d love to hear from you.

📧 Send your CV and a short note about your marketing experience to info@hrfy.ai

📌 Subject: “Marketing & Growth Lead – HRFY.ai”

Know someone who fits this opportunity? Tag or Share!