Marketing Executive

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement integrated marketing strategies to promote educational programs and learning offerings.

• Conduct market research to understand student/teacher needs, market trends, competitor activities, and audience behavior.

• Identify target segments and develop personas for students, parents, educators, institutions, and corporate training clients.

2. Campaign Management

• Design and execute multi-channel marketing campaigns across digital, social media, email, SEO/SEM, events, and partnerships.

• Manage content calendars and coordinate with academic teams for program updates and curriculum highlights.

• Optimize campaigns based on performance metrics to improve ROI and enrollment.

3. Content Creation & Communication

• Produce engaging educational content, including blogs, guides, email newsletters, landing pages, and promotional materials.

• Ensure messaging is aligned with program objectives and maintains brand consistency.

• Collaborate with creative teams to develop visuals, videos, brochures, and social media assets.

4. Lead Generation & Enrollment Growth

• Drive qualified leads and nurture prospects through CRM and marketing automation workflows.

• Manage funnels, track conversions, and identify opportunities for improving enrollment processes.

• Coordinate with the admissions or sales team to ensure seamless handoff of leads.

5. Events & Partnerships

• Support or lead the execution of webinars, workshops, school/college outreach, and education fairs.

• Build relationships with schools, universities, training partners, and educational influencers.

• Develop co-marketing initiatives with institutional partners.

6. Data Analytics & Reporting

• Track KPIs such as lead generation, cost per lead (CPL), conversion rates, campaign performance, and engagement metrics.

• Prepare monthly/quarterly reports and present insights to leadership.

• Use analytics to refine strategies and improve campaign performance.