Marketing Executive

Start date: As soon as possible / Location: South Mumbai

About the Company:

Job profile:

The work will be focused on creating and executing a well thought through marketing plan including the imagery, content and communication.  

Responsibilities

Marketing Strategy 

• Setting short-term and long-term strategies along with measurable goals to increase followers, customer engagement and generate leads
• Business and Marketing Analytics
• Developing and executing monthly marketing campaigns
• Event Strategy and coordination

Marketing channels to be managed:

• Whatsapp Marketing – strategy, tracking and execution
• Social Media Marketing
• Affiliate Marketing – Building out and promoting the affiliate marketing program
• Performance Marketing – Coordinating with the digital ads agency and execution of ads if required

Social Media Management

• Calendar planning across all social media channels
• Maintaining Instagram, Facebook, Pinterest, Youtube, Linkedin and Twitter accounts
• Execution: creating posts/stories/reels, Posting, market research, hashtag management and competitor analysis
• Responding to customer queries as and when required

Outreach

• Identifying and communication with other brands and influencers for collaborations  
• Identifying and executing community outreach programs for the brand
• Outreach to various PR houses

Requirements:

• 6 months to 2 years marketing experience with a consumer brand, especially social media 
• Knowledge of Canva
• Basic photography / editing skills is a bonus
• Written and oral English proficiency
• Working knowledge of Shopify and Google Analytics is a bonus     
• Interest in the fashion and lifestyle industry
• Up to date and informed on the latest social media trends
• Strong work ethic, initiative, positive attitude and high-energy
• Basic understanding of MS Office and Google Docs