Marketing Executive

1. Digital Marketing & Campaign Management

• Campaign Execution:

  Develop and implement marketing strategies and comprehensive campaigns across various channels (SEO, social media, email, digital advertising).

• Content Creation:

  Write, proofread, and edit creative copy for diverse marketing distributions, including websites, brochures, ad copy, and social media posts.

• Analytics & Reporting:

  Monitor campaign progress using analytics tools (e.g., Google Analytics) and track performance metrics/ROI to optimize future strategies.

• Platform Management:

  Manage and update content on company websites using Content Management Systems (CMS like WordPress) and maintain CRM systems.

2. Physical Events & Canopy Awareness

• Location Strategy:

  Researching and selecting strategic high-traffic locations (malls, local markets, universities, corporate parks) for canopy setup to effectively reach the target audience.

• Event Coordination:

  Plan and execute physical, in-person promotional events, product launches, and trade shows.

• Material Management:

  Ensure eye-catching, branded materials (tents, banners, flyers, giveaways) are produced, available, and effectively arranged at canopy sites to attract attention.

• Direct Engagement:

  Engage directly with potential customers at physical locations to communicate the brand's value proposition, answer queries, and manage lead collection systems.

3. Academic Outreach & Seminars

• Relationship Management:

  Identify key contacts within schools, colleges, and university career centers; initiate communication to secure access for seminars and career fairs.

• Logistics & Planning:

  Coordinate travel arrangements, book venues, and manage equipment setup for presentations within academic institutions.

• Presentation & Content:

  Assist in developing engaging seminar materials tailored to students and delivering professional presentations that build awareness and generate student interest (leads).

• Lead Generation:

  Implement effective methods for collecting attendee information during visits and ensure timely follow-up communication to transition leads into the marketing funnel.

4. Market Research & Administration

• Research:

  Conduct market research and competitor analysis to identify trends and new opportunities.

• Budgeting:

  Assist in preparing and monitoring marketing budgets and financial strategies.

• Compliance:

  Ensure all marketing materials and activities adhere to brand guidelines and legal regulations