Marketing Executive

Key Responsibilities:

• Market Research & Analysis:
• Identify and analyze market trends, customer needs, and competitor activities within the solar O&M space.
• Prepare detailed market intelligence reports to guide sales and marketing strategies.
• Marketing Campaigns:
• Plan and execute digital and offline marketing campaigns to promote O&M services.
• Create targeted email campaigns, social media content, and promotional materials.
• Monitor campaign performance and optimize based on data and KPIs.
• Content Development:
• Develop content for brochures, case studies, website, blog posts, and press releases.
• Collaborate with technical teams to translate complex technical information into compelling marketing content.
• Lead Generation & CRM:
• Generate qualified leads through digital marketing, webinars, trade shows, and partnerships, Company visit.
• Maintain and update CRM tools with marketing and sales leads.
• Branding & Visibility:
• Enhance the company's brand presence in the renewable energy market.
• Coordinate participation in industry events, trade shows, and conferences.
• Collaboration & Reporting:
• Work closely with the business development and technical teams to align marketing efforts.
• Prepare monthly marketing performance reports and suggest improvement strategies.

Requirements:

• Bachelor’s degree in Marketing, Business, Renewable Energy, or related field.
• 2–4 years of experience in marketing, preferably in solar or renewable energy industry.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of solar O&M services and technical basics is highly desirable.

Preferred Qualifications:

• MBA in Marketing or Renewable Energy Management or electrical background(B.E. Electrical)
• Familiarity with regulatory and policy landscape for solar energy in your region.
• Previous experience working with solar EPC, O&M, or energy services companies.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Language:

• English (Preferred)

Work Location: In person

Expected Start Date: 01/08/2025