Marketing Executive

Ruby Ailcare Services

2 - 4 years

6 - 12 Lacs

pimpri-chinchwad

Posted:-1 days ago| Platform:

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Skills Required

digital marketing market research healthcare marketing patient engagement brand positioning competitor analysis strategic planning diagnostic marketing campaign management medical device marketing hospital marketing healthcare trends clinical marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Responsibilities:

Strategic Planning:

Develop and implement integrated marketing strategies tailored to hospitals, clinics, diagnostic laboratories, and medical device segments.
Align marketing initiatives with overall business goals to drive brand visibility and service adoption.

Brand Positioning:

Establish and maintain a strong, credible, and patient-centric brand image.
Ensure consistent brand messaging across all communication channels to build trust among patients, physicians, and healthcare partners.

Market Research:

Conduct in-depth analysis of healthcare industry trends, patient behavior, and competitive landscape.
Identify market gaps, new business opportunities, and areas for service expansion.

Campaign Management:

Plan, execute, and optimize digital and offline marketing campaigns to promote services such as pathology, radiology, preventive health checkups, and specialty care offerings.
Track campaign performance and provide insights for continuous improvement.

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