Drive brand visibility, corporate partnerships, and commercial success across corporate accounts and modern trade outlets—by planning and executing targeted campaigns, managing trade spend and point-of-sale visibility, supporting tenders & client pitches, and equipping the sales force with both B2B and retail marketing tools. Develop and implement trade‑marketing strategies aligned with business targets and brand guidelines, enhancing product visibility and driving sell‑out growth in organized retail stores, malls, supermarkets, and ecommerce platforms. Handle marketing activities tailored to corporate supply clients (e.g., office supplies, facility kits, corporate giveaways), including proposal development, tender submissions, and account-based promotional programs. Design communication campaigns and sales enablement materials (presentations, product catalogs, email campaigns) targeted at corporate decision‑makers. Organize periodic corporate events, product demos, trade exhibitions for client engagement and brand positioning. Track pipeline, lead conversion, and campaign performance for corporate clients separately from retail effectiveness metrics.

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Marketing Executive