Marketing Executive

Job Title: Marketing Executive

Location: Pune

Job Type: Full-time

Qualification: Bachelors degree in Marketing or related field (MBA preferred)

Job Summary:

We are seeking a proactive and creative Marketing Executive to plan and execute performance-driven campaigns across digital platforms.

The ideal candidate will have hands-on experience in retargeting campaigns, WhatsApp marketing, and SMS marketing, and will be responsible for driving engagement and lead generation.

Key Responsibilities:

igital marketing campaigns including Google/Facebook retargeting.

• Create and manage

  WhatsApp and SMS marketing campaigns

  to reach and engage prospects and existing customers.

• Work closely with the design and content teams to create campaign assets.

• Analyze campaign performance, measure ROI, and optimize based on data insights.

• Manage and grow customer engagement funnels using marketing automation tools.

• Coordinate with the sales team to align marketing efforts with lead generation goals.

• Maintain campaign calendars and ensure timely execution across platforms.

Requirements:

• 2-3 years of experience in digital marketing.

• Hands-on experience with retargeting platforms (Meta Ads, Google Ads).

• Experience with bulk SMS tools and WhatsApp marketing platforms (like Twilio, Wati, etc.).

• Strong analytical skills and ability to interpret campaign performance metrics.

• Proficiency in tools like Google Analytics, Meta Business Suite, and Excel.

• Excellent written and verbal communication skills.

Preferred Skills:

• Familiarity with CRM and marketing automation tools.

• Experience in B2C or D2C marketing campaigns.

• Ability to multitask in a fast-paced environment.