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Marketing Executive

Marketing Executive

Nextra

7 - 12 years

17 - 30 Lacs

Pune

Posted:3 months ago| Platform:

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Skills Required

Marketing Campaigns Sms Marketing retargeting campaigns Lead Generation Whatsapp Marketing Marketing Strategy meta business suite Google Analytics sms tools wati driving engagement Google Ads Excel D2C B2C Marketing Twilio Meta Ads CRM

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title: Marketing Executive

Location: Pune

Job Type: Full-time

Qualification: Bachelors degree in Marketing or related field (MBA preferred)

Job Summary:

We are seeking a proactive and creative Marketing Executive to plan and execute performance-driven campaigns across digital platforms.

The ideal candidate will have hands-on experience in retargeting campaigns, WhatsApp marketing, and SMS marketing, and will be responsible for driving engagement and lead generation.

Key Responsibilities:

igital marketing campaigns including Google/Facebook retargeting.

Create and manage
WhatsApp and SMS marketing campaigns
to reach and engage prospects and existing customers.

Work closely with the design and content teams to create campaign assets.

Analyze campaign performance, measure ROI, and optimize based on data insights.

Manage and grow customer engagement funnels using marketing automation tools.

Coordinate with the sales team to align marketing efforts with lead generation goals.

Maintain campaign calendars and ensure timely execution across platforms.

Requirements:

2-3 years of experience in digital marketing.

Hands-on experience with retargeting platforms (Meta Ads, Google Ads).

Experience with bulk SMS tools and WhatsApp marketing platforms (like Twilio, Wati, etc.).

Strong analytical skills and ability to interpret campaign performance metrics.

Proficiency in tools like Google Analytics, Meta Business Suite, and Excel.

Excellent written and verbal communication skills.

Preferred Skills:

Familiarity with CRM and marketing automation tools.

Experience in B2C or D2C marketing campaigns.

Ability to multitask in a fast-paced environment.

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