7.0 - 12.0 years

17 - 30 Lacs

Pune

Work from Office

Job Title: Marketing Executive Location: Pune Job Type: Full-time Qualification: Bachelors degree in Marketing or related field (MBA preferred) Job Summary: We are seeking a proactive and creative Marketing Executive to plan and execute performance-driven campaigns across digital platforms. The ideal candidate will have hands-on experience in retargeting campaigns, WhatsApp marketing, and SMS marketing, and will be responsible for driving engagement and lead generation. Key Responsibilities: Plan and execute d igital marketing campaigns including Google/Facebook retargeting. Create and manage WhatsApp and SMS marketing campaigns to reach and engage prospects and existing customers. Work closely with the design and content teams to create campaign assets. Analyze campaign performance, measure ROI, and optimize based on data insights. Manage and grow customer engagement funnels using marketing automation tools. Coordinate with the sales team to align marketing efforts with lead generation goals. Maintain campaign calendars and ensure timely execution across platforms. Requirements: 2-3 years of experience in digital marketing. Hands-on experience with retargeting platforms (Meta Ads, Google Ads). Experience with bulk SMS tools and WhatsApp marketing platforms (like Twilio, Wati, etc.). Strong analytical skills and ability to interpret campaign performance metrics. Proficiency in tools like Google Analytics, Meta Business Suite, and Excel. Excellent written and verbal communication skills. Preferred Skills: Familiarity with CRM and marketing automation tools. Experience in B2C or D2C marketing campaigns. Ability to multitask in a fast-paced environment.

Posted 1 month ago

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