Marketing Executive

The Marketing Executive will be responsible for promoting hospital services, increasing patient footfall, building corporate and doctor referrals, and enhancing brand visibility through various marketing initiatives.

Key Responsibilities:

External Marketing & Business Development

• Visit corporate offices, industries, Government bodies & insurance companies to develop business tie‐ups.
• Build and maintain relationships with referring doctors, clinics, diagnostic centres & healthcare partners.
• Organize health camps, outreach programs & CME activities to promote hospital services.
• Generate leads, follow-up, convert enquiries into OP/IP admissions.
• Maintain regular communication with referral sources & address their queries.

Brand Promotion & Communication

• Promote hospital departments, specialties & facilities through offline and digital channels.
• Coordinate for brochures, pamphlets, marketing materials and ensure proper distribution.
• Support in planning and executing promotional events, press releases & community engagement.

Internal Coordination

• Coordinate with clinical teams, front office, billing & TPA for smooth patient handling.
• Work closely with the management to implement business growth strategies.
• Maintain daily visit reports, enquiry tracking & MIS submissions.

Qualification & Skills:

• Graduate/Post Graduate – MBA (Marketing) preferred.
• 1–3 years of experience in hospital/healthcare marketing (freshers with strong communication can apply).
• Excellent communication, presentation & negotiation skills.
• Result-oriented, outgoing personality, ready for field work.
• Basic knowledge of MS Office and social media management.

Key Performance Indicators (KPIs):

• Increase in OPD and IPD admissions.
• New tie-ups & referral doctor conversions.
• Lead generation & enquiry conversion ratio.
• Execution of marketing campaigns & outreach programs.

Job Type: Full-time

Work Location: In person