Marketing Executive

Marketing Executive develops and implements marketing strategies to attract patients and enhance the hospital's brand. This includes creating marketing plans, managing campaigns, building relationships with healthcare providers and the community, and analyzing marketing performance.

1. Strategy Development & Planning:

• Developing comprehensive marketing strategies: This involves identifying target audiences, setting marketing goals, and creating plans aligned with the hospital's overall objectives.
• Conducting market research: Analyzing trends, competitor activity, and patient demographics to inform marketing strategies.
• Creating marketing budgets: Managing financial resources for marketing activities.

2. Campaign Management & Execution:

• Overseeing marketing campaigns:Managing both online and offline initiatives, including digital marketing, social media, and advertising.
• Developing marketing materials:Creating content for websites, brochures, social media, and other platforms.
• Organizing and promoting events:Planning and executing events like seminars, health camps, and open houses.

3. Relationship Building:

• Building relationships with healthcare providers:Collaborating with doctors, nurses, and other healthcare professionals to promote services and build referrals.
• Engaging with the community:Participating in community events, building partnerships, and promoting the hospital's role in the community.
• Managing media relationships:Maintaining positive relationships with media outlets for public relations and outreach.

4. Performance Evaluation & Reporting:

• Monitoring campaign effectiveness: Tracking key performance indicators (KPIs) to assess the success of marketing efforts.
• Analyzing data and reporting: Generating reports on campaign performance and providing insights to management.
• Making adjustments to campaigns: Optimizing strategies based on performance data and market trends.

5. Other Key Responsibilities:

• Ensuring brand consistency: Maintaining a consistent brand image across all marketing materials and activities.
• Staying updated on industry trends:Keeping abreast of the latest developments in healthcare marketing and technology.
• Working with cross-functional teams:Collaborating with other departments within the hospital to align marketing efforts.
• Providing leadership and guidance to the marketing team: Mentoring and supporting team members in their roles.

Job Types: Full-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Language:

• English (Preferred)

Work Location: In person