Marketing Executive

Job Summary:

We are seeking a creative and results-driven Marketing Executive to lead and execute multi-channel marketing campaigns that build brand visibility and generate quality leads. The ideal candidate will have hands-on experience with digital tools like Zoho Social, strong analytical skills, and a strategic mindset for campaign planning and performance tracking.

Key Responsibilities:

• Design campaigns and events

   for THW at 

  societies

  , 

  exhibitions

  , and partner locations.

• Set up

   and 

  manage stalls

  , handle product sampling activities, and gather customer feedback.
• Actively engage with potential customers, communicate brand values, and 

  generate leads or

  
  

  sales.

• Assist in 

  building

   and 

  managing local partner/vendor relationships

  .
• Own and execute 

  end-to-end marketing campaigns

   across 

  digital and offline channels

  .
• Use tools like 

  Zoho Social, Zoho Campaigns

  , or equivalent platforms for scheduling, email
  marketing, and performance tracking.
• Manage 

  WhatsApp marketing

   and 

  social media activities

   during campaigns.
• Coordinate with design, sales, and other teams to 

  ensure consistency

   in communication and
  visuals.

• Track

  , 

  analyze

  , and 

  report campaign

   KPIs across platforms.
• Adapt and 

  optimize strategies

   based on insights and campaign performance.

• Support CRM

   and email marketing efforts through segmentation, execution, and analysis.

Educational Qualifications:

• Bachelors degree in 

  Marketing, Communications, Business

  , or a related field. 
• Certifications in digital marketing are a plus.

Experience:

• 02 years

   of relevant experience 

  (internships

   or 

  freelance projects

   are a plus).
• Strong communication and interpersonal skills.
• Hands-on experience with digital tools like 

  Zoho, Canva, Meta Business Suite

  , or similar
  platforms.
• Strong skills in 

  analytics, reporting

  , and 

  decision-making.

Skills & Competencies:

• Ability to work 

  independently

   and 

  collaboratively

   in a fast-paced environment.
• Enthusiastic about 

  health

  , 

  wellness

  , and 

  sustainable living.

• Creative thinker with a data-driven approach.

• Excellent communication

   and 

  multitasking abilities.

• Self-motivated and 

  detail-oriented

talent@thwindia.com