Marketing Executive

As a dynamic Marketing Executive at our education institute in Bathinda, your role will involve driving Below-The-Line (BTL) marketing activities to enhance brand visibility and increase student enrollments. You will be responsible for planning and executing on-ground marketing campaigns, student outreach programs, and brand promotions. Key Responsibilities: - Plan and execute BTL marketing campaigns such as roadshows, school/college tie-ups, canopy activities, seminars, and workshops. - Organize education fairs, career counseling sessions, and promotional events in target areas. - Develop partnerships with schools, coaching centers, and local organizations to promote institute programs. Lead Generation & Brand Awareness: - Conduct door-to-door promotions, pamphlet distribution, and community engagement activities. - Identify high-footfall areas and execute awareness campaigns through kiosks, banners, and flyers. - Collaborate with the sales team to ensure quality lead generation and conversions. Vendor & Agency Coordination: - Liaise with vendors, printing agencies, and event organizers for the smooth execution of BTL activities. - Ensure cost-effective execution of promotional campaigns within the allocated budget. Market Research & Competitor Analysis: - Analyze market trends, competitor strategies, and student preferences to enhance marketing efforts. - Provide insights and reports on campaign performance, footfall, and lead conversion rates. Key Requirements: - Qualification: Graduate/Postgraduate in Marketing, Business Administration, or a related field. - Experience: 1-3 years in BTL marketing, preferably in the education sector. - Skills: Strong communication, networking, and event management skills. - Other: Willingness to travel locally for campaign execution and event coordination. In addition to the above, the role offers attractive perks and benefits including an attractive salary package, incentives based on performance, career growth opportunities, travel and event allowances, cell phone reimbursement, and a preferred work location in person. As a dynamic Marketing Executive at our education institute in Bathinda, your role will involve driving Below-The-Line (BTL) marketing activities to enhance brand visibility and increase student enrollments. You will be responsible for planning and executing on-ground marketing campaigns, student outreach programs, and brand promotions. Key Responsibilities: - Plan and execute BTL marketing campaigns such as roadshows, school/college tie-ups, canopy activities, seminars, and workshops. - Organize education fairs, career counseling sessions, and promotional events in target areas. - Develop partnerships with schools, coaching centers, and local organizations to promote institute programs. Lead Generation & Brand Awareness: - Conduct door-to-door promotions, pamphlet distribution, and community engagement activities. - Identify high-footfall areas and execute awareness campaigns through kiosks, banners, and flyers. - Collaborate with the sales team to ensure quality lead generation and conversions. Vendor & Agency Coordination: - Liaise with vendors, printing agencies, and event organizers for the smooth execution of BTL activities. - Ensure cost-effective execution of promotional campaigns within the allocated budget. Market Research & Competitor Analysis: - Analyze market trends, competitor strategies, and student preferences to enhance marketing efforts. - Provide insights and reports on campaign performance, footfall, and lead conversion rates. Key Requirements: - Qualification: Graduate/Postgraduate in Marketing, Business Administration, or a related field. - Experience: 1-3 years in BTL marketing, preferably in the education sector. - Skills: Strong communication, networking, and event management skills. - Other: Willingness to travel locally for campaign execution and event coordination. In addition to the above, the role offers attractive perks and benefits including an attractive salary package, incentives based on performance, career growth opportunities, travel and event allowances, cell phone reimbursement, and a preferred work location in person.