Marketing Executive

The Marketing Executive will take charge of promoting Ecogenics Solutions’ new innovative packaging products—honeycomb and angleboard materials designed as eco-friendly, biodegradable alternatives to traditional EPE and EPS packaging. This role requires crafting impactful marketing strategies that highlight the environmental benefits, cost-effectiveness, and practical applications of these sustainable packaging solutions. Key Responsibilities • Develop and execute marketing plans to position the company’s eco-friendly honeycomb and angleboard packaging as a superior alternative to EPE and EPS. • Conduct market research to identify target industries, customer needs, and competitive landscape specific to sustainable packaging. • Create persuasive marketing collateral including brochures, presentations, case studies, and digital content emphasizing biodegradability and environmental impact. • Manage digital marketing campaigns across social media, email, and website platforms to boost brand awareness and lead generation. • Collaborate closely with sales and product development teams to align marketing efforts with business goals and customer feedback. • Represent the company at relevant trade shows, conferences, and environmental forums to showcase the eco-friendly packaging solutions. • Track and analyze marketing campaign performance metrics and customer engagement to optimize strategies. • Foster relationships with key stakeholders committed to sustainable packaging solutions. Required Skills and Qualifications • Experience in marketing within packaging, manufacturing, or environmental product sectors. • Strong knowledge of sustainability trends and eco-friendly product marketing. • Excellent communication and content creation skills. • Proficiency in digital marketing tools and analytics. • Ability to conduct detailed market research and translate findings into actionable marketing strategies. • Highly organized with an ability to manage multiple projects and deadlines.