Marketing Executive (Digital & Brand Content)

Experience: 6 months - 2 years

Education: Bachelor’s in Business, Mass Communication, Journalism, or related field. (EdTech or B2B SaaS experience preferred).

About Digi Parikshak

Digi Parikshak (a unit of Securebyte Cyber Solutions Pvt. Ltd.) is a modular examination platform, trusted by universities, government institutions, and corporations. With 20L+ candidates assessed across 145+ cities, we deliver secure, scalable exam solutions through web-based, LAN/PXE, OMR, OSM, biometric, and AI-proctoring modes.

Role Overview

We are looking for a Marketing Executive who can wear multiple hats across content, digital marketing, and brand visibility. This role is perfect for someone early in their career who wants to learn the B2B SaaS/EdTech playbook, work directly with leadership, and contribute to marketing activities ranging from content creation to campaign execution.

Key Responsibilities

• Content Writing (Must-Have)
• Write 2–3 blogs per week (SEO-friendly, B2B tone).
• Create LinkedIn posts, emailers, and website copy aligned with brand voice.
• Research trends, competitor activities, and industry insights.
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• Digital & SEO
• Assist with website management (our site is PHP-based — no coding required, but ability to coordinate with developers/agency for updates is needed).
• Execute on-page SEO (keywords, interlinking, meta tags).
• Support backlink building and off-page SEO.
• Track performance with Google Analytics/Search Console.
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• Creative & Video Creation
• Comfortable making simple creatives (Canva/Figma) and short videos (basic editing for YouTube/LinkedIn).
• Coordinate with the agency/team for the advanced design/video work.
• Coordinate with the team for the design requirements.

• Brand Visibility & Campaigns
• Manage Digi Parikshak’s LinkedIn page — content calendar, posts, engagement.
• Assist in planning webinars, campaigns, and product showcase events.
• Support email campaigns and marketing automation.
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• Collaboration & Research
• Work closely with the sales team to align marketing outputs (presentations, proposals, brochures) with client requirements.
• Conduct market research on trends and competition.
• Prepare reports and dashboards on campaign performance.

• What We’re Looking ForStrong writing skills (blogs, social, marketing copy).
• Basic SEO knowledge.
• Familiarity with Canva or simple design/video editing tools.
• Exposure to Google Analytics, SEO tools, or LinkedIn marketing (plus).
• Keen interest in EdTech, exams ecosystem, and B2B SaaS marketing.
• Self-driven, curious, and willing to experiment.
• Ability to manage multiple tasks with ownership and accountability.

Why Join Us

• Direct exposure to EdTech + B2B SaaS marketing.
• Learn by working closely with leadership.
• Opportunities to experiment across content, campaigns, SEO, social, and product marketing.
• High-visibility role with scope to grow into Content Strategist or Digital Marketing Specialist within 12–18 months.
• Competitive salary with scope for fast growth.

📩 Apply at hr@digiparikshak.com