Marketing Executive (BTL)

2 - 7 years

5.0 - 6.0 Lacs P.A.

Noida

Posted:3 weeks ago| Platform: Naukri logo

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Skills Required

Vendor managementBTL marketingOffline marketingRetail marketingBTL activationRetail activation

Work Mode

Work from Office

Job Type

Full Time

Job Description

About KAZO: KAZO is a leading women's fast fashion brand that epitomizes the fashionable and ornate lifestyle of todays trendsetting women. We bridge the gap between ever-changing trends and premium occasion wear by creating fashion-forward collections with unique personality and contrast. Our product range includes clothing, bags, jewellery, and fragrance, all designed with high wearability and practicality, offered at affordable prices. At KAZO, we believe in transforming the monotony of daily dressing into an incredible experience that boosts confidence and enhances the wearers day and night. Location: Noida (Sector 64) Position Overview: We are seeking a dynamic and detail-oriented Marketing Executive to join our team and lead the execution of on-ground events and brand activations, across shopping malls. The ideal candidate will have hands-on experience in vendor management , event coordination , and mall activations . This role demands strong organizational skills, effective negotiation abilities, and a passion for delivering high-impact marketing experiences. Roles and Responsibilities: Execute BTL (Below The Line) marketing events at malls. Coordinate end-to-end logistics for events, from setup to execution and dismantling. Identify, evaluate, and liaise with vendors, agencies, and mall authorities. Handle vendor negotiations, contracts, and ensure timely deliverables within budget. Secure necessary permissions, space bookings, and compliance with mall regulations. Monitor on-ground event performance and ensure brand guidelines are met. Work cross-functionally with internal teams (design, sales, etc.) for event support Prepare event reports and provide insights for continuous improvement Qualifications: Bachelors degree in Marketing, Business, or a related field 2+ years of experience in event execution at the mall level for fashion & lifestyle brands. Proven experience in vendor management and negotiation Strong network of vendor and mall contacts is a plus Excellent communication and coordination skills Ability to work in a fast-paced environment with tight deadlines Willingness to travel and be present on-site during events Why Join Us: Be a part of a forward-thinking company that is redefining fast fashion with a focus on unique, high-wearability pieces. Contribute to a brand that values innovation, creativity, and a positive work culture. Enjoy competitive compensation and benefits in a dynamic and growing organization.

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