Marketing Executive

Job Summary:

We are looking for a dynamic and creative Marketing Executive to lead the school’s content-driven marketing initiatives. This role will be responsible for designing and implementing digital and offline campaigns based on an in-depth understanding of our customers' needs, desires, fears, and aspirations. The Marketing Executive will collaborate with internal teams and external digital partners to generate high-quality leads and strengthen the school’s brand presence.

Key Responsibilities:

• Develop messaging strategies that align with customer pain points, goals, and motivations.
• Build and manage content buckets for targeted campaigns to optimise content delivery.
• Plan and execute digital campaigns on platforms like Meta, Google, YouTube, and WhatsApp.
• Collaborate with internal teams to script, film, and edit videos, testimonials, and promotional content.
• Coordinate with external digital marketing agencies to review and optimise performance.
• Support school open houses, expos, branding drives, and offline promotional events
• Monitor campaign execution as per the marketing calendar.
• Track lead quality and conversion metrics in coordination with the Admissions team
• Maintain weekly/monthly reports, as well as marketing dashboards.
• Present campaign outcomes and lead generation data directly to the Director

Qualifications & Experience:

• Bachelor’s degree in Marketing, Mass Communication, Business, or related field
• 2+ years of experience in digital marketing, preferably in the education or service sector
• Firm grasp of marketing funnels, content strategy, and customer psychology
• Familiarity with digital ad platforms (Meta Ads, Google Ads, YouTube) and tools like Canva, Excel, etc.
• Experience working with creative teams and agencies

Key Skills:

• Content creation and storytelling
• Campaign planning and execution
• Stakeholder communication
• Digital analytics and reporting
• Creative problem-solving
• Time and task management

Preferred Attributes:

• Passionate about education and parent engagement
• Self-driven and deadline-focused
• Empathetic communicator
• Analytical and data-aware

Job Types: Full-time, Temporary

Pay: ₹15,000.00 - ₹45,000.00 per month

Ability to commute/relocate:

• Raipur, Chhattisgarh: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Required)

Experience:

• Marketing: 1 year (Required)

Language:

• English (Required)

Location:

• Raipur, Chhattisgarh (Preferred)