Marketing Engineer

• Experience and Education
• Responsibilities
• Other skills & experience requirement
• Other Details
  

• Reason to quit your current job
• No. Of years of experience
• Qualification
• Joining Period
• Current CTC
• Expected CTC
  

Experience

Experience and Education

Responsibilities

• Will be responsible for market research to identify the product and market potential.
• Online and offline research (including customer visits if required).
• Creating potential customer database (for domestic and international market).
• Will be responsible for creating and updating marketing collaterals (like).
• Corporate Brochure.
• Product leaflets (sector/ industry wise).
• Product tech specifications sheet.
• Product Animation videos (liaison with the internal 3D design team).
• Case Studies.
• Newsletters.
• Corporate Presentation.
• Product Presentation.
• Video clips for social media marketing.
• Will be responsible for technical documentation required for product promotion.
• Product Manuals for Installations and Maintenance.
• Technical Literature and presentations.
• Proof of concepts - presentations.
• Will be responsible for Digital Marketing.
• Managing the corporate website with the tech team.
• Online engagement programs especially on platforms like LinkedIn.
• Email and WhatsApp campaigns.
• Creating content for all online and offline campaigns.
• Will be responsible for content/ artwork/ graphics creation.
• Coordinating with the graphic designer for artwork/creative brief.
• Proofreading and finalizing the artwork.
• Coordinating with vendors for printing jobs.
• Coordinating with agencies for other marketing content like videography, photograhy etc...
• Coordinating with content writers for press release and blogs.
• Will be responsible for events like Trade shows and Seminars.
• All activities for exhibition participation (Planning, coordinating with sponsors, booth designing, product showcase, promotional items management).
• Customer centric events like technical seminars (from concept to execution).
• Product Trainings (Internal team and for customers).
  

Other Skills & Experience Requirement

• Excellent communication skills.
• Fluency in English is a must.
• Needs to be multi-tasker.
• Should be able to work under pressure.
• Is organized and detail oriented.
  

Other Details