Marketing Coordinator

Job Overview:

This is a unique opportunity to join a successful SaaS organization that is well-positioned for its next growth phase, while learning valuable skills, gaining experience, and developing expertise.

The Marketing Coordinator helps execute dynamic cross-channel digital marketing strategies that generate leads, increase website traffic, increase brand awareness, improve customer retention, and drive new customer conversions. The ideal candidate is creative, highly motivated, organized, data-driven, and a collaborative team player, who thrives in fast-paced environments. The Marketing Coordinator supports the Director of Marketing's work with agencies, vendors, and technology partners to develop and implement innovative marketing and advertising solutions that deliver outstanding performance!

Reporting directly to the Director of Marketing, the Marketing Coordinator works closely with all departments, including sales, customer success, development, and operations.

Responsibilities:

• Works closely with marketing and the sales team to implement integrated strategies
• Reports on performance and delivery against plan and objectives
• Coordinates design, development, and production of sales collateral
• Sets up and executes e-mail campaigns based on provided strategy
• Sets up, executes, and oversees social media campaigns based on the provided strategy working with outside agencies and technology partners as needed
• Sets up, executes and oversees marketing automation in HubSpot
• Creating and developing basic wireframes for website UX/UI or in-platform changes to send to web and app developers
• Sourcing specific data sets in Google Analytics and exporting to Microsoft Excel or Google Data Studios
• Tests new website or in-app technology features in a staging environment pre-launch, ensuring accuracy
• Uploading blogs to WordPress and improving website SEO through metadata edits
• Coordinates vendor and partner projects, ensuring delivery and execution are on pace
• Provides timely and accurate KPI reports for weekly meetings with the supervisor
• Helps develop and proof sales and marketing materials by working with graphic designers

Required Education and Skills:

• BS/BA degree; in Marketing, or Communication
• Minimum of two (2) years of relevant experience; SaaS product marketing preferred
• Experience with WordPressHubSpot experience required; certification a plus
• Google Analytics Certified or relevant expertise
• Excellent Microsoft Excel skills
• Excellent communication skills
• Basic campaign strategy, planning and reporting experience
• Strong computer skills including Excel, PowerPoint, Word, Slack and MS Outlook
• Strong organizational skills; ability to manage multiple projects and meet deadlines

Preferred Experience:

• Familiarity with Google Data Studios
• Familiarity with audience segmentation
• Coding experience is a plus
• Google Adwords PPC campaign management experience is a plus
• Digital marketing experience in programmatic, social, and/or search experience
• Experience editing web and media content