Newor Media, a leading programmatic monetization platform and Google Certified Publishing Partner, is seeking an experienced Lead Generation Specialist to oversee and report on lead generation efforts directed towards premier publishers and advertisers. As the Email Marketing Coordinator / Lead Generation Specialist, you will play a crucial role within a rapidly expanding sales organization. Collaborating closely with Marketing, Sales, and Publisher Development teams, you will focus on enhancing email lead generation strategies related to messaging, performance, and conversion rates. Your responsibilities will include researching markets and potential clients, initiating direct outreach campaigns to qualified prospects, and facilitating seamless handovers to the sales teams. This position offers a distinctive opportunity to become part of a successful SaaS organization poised for its next phase of growth. You will have the chance to acquire valuable skills, gain experience, and develop expertise that will lay a solid foundation for your personal growth and advancement within the company. The ideal candidate for this role will exhibit a harmonious mix of critical thinking, sound judgment, and exceptional communication skills. A self-motivated individual with proficient research and organizational abilities, a collaborative mindset, and a results-oriented approach will thrive in this position. **Responsibilities:** - Setting up, managing, and analyzing email-based lead generation campaigns utilizing Hubspot - Researching lists of high-potential prospects, including publishers, brands, and media agencies - Conducting daily outreach to potential new clients in coordination with sales and marketing teams - Designing and actively managing email marketing sequences to achieve key performance indicators (KPIs) - Maintaining a contact database in Hubspot and aiding in the development of prospect nurturing processes - Identifying opportunities to test new tools and resources, and contributing to system enhancements - Actively participating in endeavors to consistently enhance lead generation performance **Required Skills:** - Exceptional business writing and interpersonal skills - Ability to craft customized and engaging outreach communications - Proficiency in managing multiple projects with meticulous attention to detail - Outstanding follow-through and adeptness at meeting deadlines **Experience and Education:** - Proficiency in conducting secondary research through web and related sources - Familiarity with CRM software, particularly Hubspot (strongly preferred) - Bachelor's degree in business, marketing, or a related field - Knowledge of SaaS or digital media would be advantageous Join Newor Media, a Financial Times" Top 500 Fastest Growing Companies and an Inc. Top 5,000 company, as it collaborates with independent publishers to provide cutting-edge programmatic monetization capabilities. Newor Media, owned and operated by LTV SaaS Growth Fund, is at the forefront of advertising technology, combining innovative header bidding and programmatic media placement with robust publisher development tools. LTV SaaS Growth Fund, a U.S.-based investment fund, focuses on SaaS and software investments in privately held businesses, striving for short and long-term investment opportunities. With a core emphasis on SaaS businesses and recurring marketplace apps, the fund aims for consistent growth while managing risk through a diverse investment portfolio. Operating primarily in the U.S., with offices in New York and San Francisco, LTV SaaS Fund extends its investment scope globally, securing top acquisition prospects and leveraging in-house expertise to achieve scalable growth across three continents.,
Job Overview: This is a unique opportunity to join a successful SaaS organization that is well-positioned for its next growth phase, while learning valuable skills, gaining experience, and developing expertise. The Marketing Coordinator helps execute dynamic cross-channel digital marketing strategies that generate leads, increase website traffic, increase brand awareness, improve customer retention, and drive new customer conversions. The ideal candidate is creative, highly motivated, organized, data-driven, and a collaborative team player, who thrives in fast-paced environments. The Marketing Coordinator supports the Director of Marketing's work with agencies, vendors, and technology partners to develop and implement innovative marketing and advertising solutions that deliver outstanding performance! Reporting directly to the Director of Marketing, the Marketing Coordinator works closely with all departments, including sales, customer success, development, and operations. Responsibilities: Works closely with marketing and the sales team to implement integrated strategies Reports on performance and delivery against plan and objectives Coordinates design, development, and production of sales collateral Sets up and executes e-mail campaigns based on provided strategy Sets up, executes, and oversees social media campaigns based on the provided strategy working with outside agencies and technology partners as needed Sets up, executes and oversees marketing automation in HubSpot Creating and developing basic wireframes for website UX/UI or in-platform changes to send to web and app developers Sourcing specific data sets in Google Analytics and exporting to Microsoft Excel or Google Data Studios Tests new website or in-app technology features in a staging environment pre-launch, ensuring accuracy Uploading blogs to WordPress and improving website SEO through metadata edits Coordinates vendor and partner projects, ensuring delivery and execution are on pace Provides timely and accurate KPI reports for weekly meetings with the supervisor Helps develop and proof sales and marketing materials by working with graphic designers Required Education and Skills: BS/BA degree; in Marketing, or Communication Minimum of two (2) years of relevant experience; SaaS product marketing preferred Experience with WordPressHubSpot experience required; certification a plus Google Analytics Certified or relevant expertise Excellent Microsoft Excel skills Excellent communication skills Basic campaign strategy, planning and reporting experience Strong computer skills including Excel, PowerPoint, Word, Slack and MS Outlook Strong organizational skills; ability to manage multiple projects and meet deadlines Preferred Experience: Familiarity with Google Data Studios Familiarity with audience segmentation Coding experience is a plus Google Adwords PPC campaign management experience is a plus Digital marketing experience in programmatic, social, and/or search experience Experience editing web and media content About LTV SaaS Growth Fund: LTV SaaS Fund is a U.S. investment fund primarily focused on SaaS and software investments in privately held businesses. LTV SaaS Fund seeks short and long-term investment opportunities, with a return rate at approximately 174% over a 3-5 year term. We invest in a wide selection of businesses, maintaining a core focus on SaaS businesses and recurring marketplace apps to manage risk while maintaining a diversified investment base. The core area of our investment projects is in the U.S., with offices in New York and San Francisco. Yet, the investment scope of LTV SaaS Fund does not stop, there. We are represented across three continents, securing the best acquisition candidates and in-house expertise to deliver consistent growth at scale.