Marketing Content Manager

Company Description

Valar was established in 2017, aiming to become one of the top exporters of coir pith, a soilless cultivation medium, in India. With recent innovations and advancements, the company has rapidly grown, doubling production year on year while enhancing the value of its products. Supported by confident investors and a dedicated team, Valar is committed to quality-conscious products and customers. Based in Coimbatore, Valar continues to push the boundaries in the coir pith industry.

1. Content & Script Writing (Hindi-First)

• Write

  short-form video scripts in Hindi / Hinglish

  (Instagram Reels, YouTube Shorts).
• Adapt messaging for

  hooks, body, and CTA

  .
• Ensure scripts sound

  natural, conversational, and audience-friendly

  (not translated English).

2. Social Media Planning

• Create

  weekly and monthly content plans

  for Instagram, YouTube, and other platforms.
• Decide:
• Content themes
• Posting frequency
• Content formats (reels, carousels, static posts)
• Align content with product launches, sales, and campaigns.

3. Execution via Designers

• Convert ideas and scripts into

  clear briefs

  for designers.
• Coordinate with designers to:
• Get creatives executed on time
• Maintain brand tone and visual consistency
• Review creatives and give

  clear, actionable feedback

  .

4. Content Optimization

• Track performance of content (reach, engagement, saves).
• Suggest improvements in hooks, formats, and storytelling.
• Repurpose high-performing content across platforms.

Work Rhythm:

•  Working Hours: 9:00 AM – 6:00 PM
• Working Days: Monday – Saturday
• Work Mode: In-office
• Internship Duration : 6 months