Company: Valar (Home Gardening D2C Startup) Location: Coimbatore, Tamil Nadu, India (In-Office) Experience: Minimum 2 years working with a Direct-to-Consumer (D2C) product About Valar: Valar is a growing home gardening brand dedicated to empowering individuals to cultivate their own green spaces. We offer a range of high-quality gardening products and resources to make gardening accessible and enjoyable for everyone. We are passionate about sustainability and fostering a love for nature within homes. Role Overview: Valar is seeking a talented and experienced Graphic Designer & E-commerce Marketing Manager to play a pivotal role in shaping our brand's visual identity and driving online sales. This is a hands-on position requiring a strong understanding of design principles, e-commerce platforms, and digital advertising. The ideal candidate will be a creative problem-solver with a proven track record of designing effective marketing materials and managing successful online listings and campaigns for a D2C brand. You will be responsible for all visual aspects of our online presence and marketing efforts, directly impacting customer engagement and revenue growth. Responsibilities: Graphic Design: Conceptualize and design visually appealing and on-brand marketing materials across various online and offline channels, including website banners, social media graphics, email templates, product packaging elements, and print materials. Develop and maintain brand guidelines and ensure consistent visual communication across all platforms. Create engaging and informative product listings with high-quality images and videos. Design visually compelling advertising creatives for various digital platforms (e.g., social media, search engines). Collaborate with the team on visual storytelling and brand messaging. E-commerce Listing Management: Manage and optimize product listings on our e-commerce platform (e.g., Shopify, WooCommerce), ensuring accuracy, compelling descriptions, and high conversion rates. Conduct keyword research to optimize product titles and descriptions for search visibility. Monitor and analyze listing performance, identifying areas for improvement. Manage product inventory information and ensure accurate stock levels are reflected online. Digital Advertising: Plan, create, and execute digital advertising campaigns across various platforms (e.g., Facebook, Instagram, Google Ads) to drive traffic, brand awareness, and sales. Develop ad creatives that are visually engaging and aligned with marketing objectives. Monitor and analyze campaign performance, making data-driven adjustments to optimize ROI. Manage advertising budgets effectively. Stay up-to-date with the latest trends and best practices in digital advertising. Performance Analysis & Reporting: Track and analyze key e-commerce metrics (e.g., website traffic, conversion rates, sales, customer acquisition cost) to evaluate the effectiveness of design and marketing efforts. Generate regular reports on performance and provide actionable insights for improvement. Collaboration: Work closely with the [Relevant Teams - e.g., Marketing, Sales, Operations] to ensure alignment of design and marketing strategies. Contribute to the overall brand strategy and growth initiatives. Qualifications: Minimum 2 years of proven experience as a Graphic Designer or Marketing Manager, specifically working with a Direct-to-Consumer (D2C) product . Strong portfolio showcasing design skills across various digital and potentially print mediums, with a focus on e-commerce. Proficiency in industry-standard design software (e.g., Adobe Photoshop, Illustrator, InDesign, Canva). Solid understanding of e-commerce platforms (e.g., Shopify, WooCommerce) and their functionalities. Experience in managing and optimizing product listings for online sales. Proven ability to plan, execute, and analyze digital advertising campaigns (e.g., Facebook Ads, Instagram Ads, Google Ads). Strong understanding of digital marketing principles and best practices. Excellent visual communication and storytelling skills. Analytical mindset with the ability to interpret data and make data-driven decisions. Strong organizational and project management skills. Ability to work independently and as part of a team in a fast-paced startup environment. Excellent communication and interpersonal skills. Must be based in Coimbatore and willing to work in-office . Bonus Points: Startup experience. Photography or videography skills. Experience with email marketing platforms. Familiarity with SEO principles. Understanding of the home gardening market. To Apply: Interested candidates are invited to submit their resume and a portfolio showcasing their design work and e-commerce marketing experience to mayuri@valargrow.com. Please mention "Graphic Designer & E-commerce Marketing Manager" in the subject line. Application Deadline: 10th May We look forward to hearing from talented individuals who are passionate about design, e-commerce, and the growth of Valar! Show more Show less
Company Description Valar, established in 2017, is a leading producer and exporter of coir pith, a soilless cultivation medium in India. With innovations introduced to the industry, Valar aims to become India's top coir pith exporter. The company has successfully doubled production year-on-year while enhancing product value by focusing on quality-conscious products and customers. Supported by a dedicated team and confident investors, Valar continues to grow steadily. Role Description This is a full-time, on-site role for a Graphic Designer located in Coimbatore. The Graphic Designer will be responsible for creating visual concepts to communicate ideas, developing graphics for product illustrations, logos, and websites. Daily tasks include collaborating with the marketing team, designing promotional materials, and ensuring designs meet organizational standards. Qualifications Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, and InDesign) Strong portfolio demonstrating design skills and creativity Experience in developing visual content for marketing and promotional materials Ability to work collaboratively with cross-functional teams Excellent attention to detail and time management skills Bachelor's degree in Graphic Design, Fine Arts, or a related field Experience in working with coir pith industry or agriculture sector is a plus
About Valar: Valar is a growing home gardening brand dedicated to empowering individuals to cultivate their own green spaces. We offer a range of high-quality gardening products and resources to make gardening accessible and enjoyable for everyone. We are passionate about sustainability and fostering a love for nature within homes. Role Overview: Valar is seeking a motivated and enthusiastic Research & Development Intern to focus on building our presence and product offerings within the ornamental gardening segment. This internship will involve in-depth research, market analysis, and the development of strategic recommendations to expand Valar's reach in the decorative and aesthetic aspects of home gardening. The intern will work closely with the founders and gain valuable insights into the home gardening market and new product development. Responsibilities: Market Research: Conduct thorough research on the ornamental gardening segment, including: Identifying key trends in ornamental plants, decorative gardening accessories, and related products. Analyzing competitor offerings, pricing strategies, and marketing approaches within the ornamental space. Understanding consumer preferences, needs, and emerging demands in ornamental gardening. Exploring potential partnerships and collaborations within the ornamental plant and accessory industry. Product Ideation & Development Support:Assist in brainstorming and developing new product ideas and concepts relevant to the ornamental gardening segment. Research potential suppliers and sourcing options for ornamental plants, seeds, bulbs, and decorative items. Gather information on plant care requirements, aesthetics, and suitability for home environments. Support the initial stages of product feasibility analysis and potential costing. Content & Resource Development:Research and gather information for potential content related to ornamental gardening, such as plant profiles, design tips, and care guides for Valar's online platforms. Assist in identifying relevant influencers and communities within the ornamental gardening space. Competitive Analysis: Regularly monitor and analyze competitor activities in the ornamental gardening market, providing insights on their strengths, weaknesses, opportunities, and threats. Reporting & Presentation: Prepare clear and concise reports summarizing research findings, market insights, and recommendations. Present findings to the relevant team. General Support: Provide general support to the [Relevant Team/Manager] as needed on projects related to the ornamental gardening segment. Learning Outcomes: Gain a comprehensive understanding of the ornamental gardening market and its dynamics. Develop strong research and analytical skills. Learn about product development processes within the home gardening industry. Gain experience in market analysis, competitive intelligence, and trend identification. Enhance communication, presentation, and teamwork skills. Contribute meaningfully to the growth strategy of a home gardening brand. Qualifications: Currently pursuing or recently completed a Bachelor's or Master's degree in Horticulture, Botany, Marketing, Business Administration, Environmental Science, Landscape Design, or a related field. Strong interest in gardening, particularly ornamental plants and design. Excellent research and analytical skills with the ability to gather and synthesize information from various sources. Good written and verbal communication skills. Proficiency in MS Office Suite (Word, Excel, PowerPoint). Ability to work independently and as part of a team. Proactive, self-motivated, and detail-oriented. Bonus Points: Prior experience in gardening or familiarity with ornamental plants. Familiarity with online research tools and databases. Basic understanding of marketing principles.