Marketing Content Manager

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About the Role

Content Manager

You will collaborate closely with the Senior Marketing Manager, designers, video editors, production teams, AMMs, and agencies to deliver high-impact content across all platforms.

Education & Background Requirements

• Bachelor's/Master's degree in

  Mass Communication, Journalism, Marketing, or English Literature

• Additional certifications in

  Digital Marketing, Content Strategy, or Brand Management

  preferred

• 58 years

  overall experience;

  35 years

  in digital content strategy, social media, or marketing communications
• Experience in

  beauty, wellness, health, lifestyle

  sectors preferred
• Strong understanding of

  Meta Ads, SEO, SEM, YouTube ecosystems, CRM communication, Influencer & ORM

• Exceptional English language commandbrand writing, conceptual thinking, and storytelling
• Proven experience in

  social media content, ad copy, long-form writing, and video scripting

• Ability to manage large-scale content calendars and cross-functional project timelines

Key Responsibilities

Content Strategy & Planning

• Build and execute a unified content strategy supporting brand campaigns, product launches, and performance marketing.
• Develop monthly, quarterly, and annual content calendars aligned with business objectives.
• Identify and integrate modern content trends: reels, shorts, podcasts, influencer formats, expert-led content, etc.

Content Development & Execution

• Create and supervise digital content for

  social media, website, CRM, YouTube, and outdoor/in-clinic branding

  .
• Translate complex medical/technical information into simplified, credible, consumer-friendly storytelling.
• Script and oversee

  expert videos, social-first video content, influencer videos

  , and YouTube content.
• Write and edit high-quality

  copy, captions, scripts, ad copies, long-form articles, and digital campaign messaging

  .
• Ensure brand tonality, accuracy, and compliance across all communication.

Production & Coordination

• Own the content production workflowfrom ideation to scripting, shoot supervision, approvals, and deployment.
• Coordinate with internal teams, external agencies, freelancers, and the design/production ecosystem.
• Support content shoots (expert videos, clinic visuals, transformation stories, testimonials).

Performance & Quality

• Ensure consistency, freshness, and high performance of content across channels.
• Optimize content based on analytics, platform insights, and campaign goals.
• Maintain agility to respond to real-time trends, brand moments, and topical opportunities.

Required Skills

• Strong conceptual & creative writing
• Excellent understanding of digital marketing funnels
• Ability to manage multiple projects and stakeholders
• Storytelling & visual communication skills
• Knowledge of content measurement metrics & performance analytics