Marketing & Content Lead

Job Title: Marketing & Content Lead | The Culinary Lounge | Hyderabad

About ‘The Culinary Lounge’:

strategic, hands-on

What You’ll Own:

Overall Marketing Ownership

• Develop and execute the

  end-to-end marketing strategy

  (online and offline) to grow brand awareness, inbound leads, and community engagement.
• Act as a

  single point of accountability

  for all marketing activities, with minimal involvement from the management team.
• Build and manage the marketing roadmap in alignment with business goals and revenue targets.

Content & Digital Marketing

• Own The Culinary Lounge’s

  entire content strategy

  - from planning to execution across Instagram, LinkedIn, YouTube, WhatsApp, and other platforms.
• Coordinate visual capture at every event - photos, videos, testimonials, and behind-the-scenes content.
• Build impactful case studies, decks, and social campaigns to support sales and drive visibility.
• Create high-quality reels, short-form videos, and snackable content that generates buzz.
• Monitor and optimize content based on engagement and lead generation performance.
• Manage The Culinary Lounge’s monthly content calendar, ensuring consistent storytelling and top-of-mind presence.

Offline & Event Marketing

• Take ownership of

  offline marketing initiatives

  , including presence at events, activations, and collaborations.
• Lead the planning and execution of marketing for

  corporate cook-offs, brand activations, family events, and collaborations

  , ensuring The Culinary Lounge’s branding is consistent and impactful at every touchpoint.
• Build relationships with collaborators, partners, and vendors to amplify offline presence.

Team & Vendor Coordination

• Manage and guide content creators, photographers, videographers, and freelancers.
• Collaborate closely with the sales and events teams to align marketing efforts with business objectives.

Who You Are:

• 3-5 years of hands-on marketing experience across digital, content, and offline channels.
• Proven track record of owning and delivering integrated marketing strategies.
• Strong portfolio showcasing social media growth, brand building, and campaign execution.
• Visual storyteller with an eye for aesthetics. Should be able to guide photographers and videographers effectively.
• Excellent copywriting skills for captions, posts, and marketing collateral.
• Passion for food, experiences, and community-driven brands.
• Video editing skills preferred.
• Self-starter comfortable working independently in a fast-paced, entrepreneurial setup.

Why Join Us:

• Full ownership of marketing for one of Hyderabad’s most exciting experiential brands
• Creative freedom to shape the voice and public face of The Culinary Lounge.
• Diverse, visually-rich events to fuel your content and marketing ideas.
• Direct access to founders and leadership team.
• Performance-linked incentives based on measurable impact.

Compensation:

• Fixed Pay: ₹30,000 - ₹35,000 per month (based on experience)
• Incentives: Performance-linked bonuses tied to social media growth, content quality, and lead generation
• Total Earning Potential: ₹5.5 - ₹7.5 LPA

How to Apply:

DM me here or email sanjeev@theculinarylounge.com with your resume and a short note on why you’d be a great fit.