Marketing Communications Specialist

Hi,

We are hiring for one of our client a manufacturing industry based in Mumbai.

Job Title :

Experience

Location :

Optimize, execute & measure various marketing campaigns across social media channels and Google by liaising with

the digital marketing agencies

Draft & craft the right communication using inhouse / external graphic team as the need may be

Generate performance report to review & evaluate next steps

Schedule & execute Webinars in coordination with product team to pull max relevant attendees from specific TG

Identify new platforms / apps (Eg : Whatsapp) to engage relevant TG

Build, manage & improvise Database to create wider reach

Manage the Website (update content, etc.) & Intranet (update content, find innovative ways to encourage employees engage

more on Intranet, etc.)

Manage digital & print versions of assets for new products & manage distribution of the same further to distributors

Make conceptual videos of products as & when required (Eg : Testimonials, application, etc.) with the help of inhouse or

external resource

Maintain regular communication with distributors to support them with any marketing activity & to ensure their support and

participation for maximum reach of the campaigns

Monitor activities of other brands to evaluate current trends

Identify relevant event (exhibition, seminar, conference, etc.) & execute them smoothly

Co-ordinate and understand requirement of internal team to support them with suitable sales & marketing tools

Be owner of your KPIs to help Marketing department achieve overall growth & goals

Who you are (experience) :

You are excellent in verbal and written English communication and presentation skills with an ability to clearly articulate and

express complex marketing ideas to a wide range of people and groups at various levels

You smoothly manage Google Ads, Facebook, LinkedIn, Twitter, Instagram, Email campaign, etc. to reach right Target Group

(Programmatic on different metrics like CPC, CPT, CPM and CTRs) (Fluent in reading and interpreting Google Analytics Data)

Well skilled to identify and implement content marketing ideas that will help generate better visibility

You have been part of execution of various physical events (Exhibitions, Conferences, Workshops, etc.)

You have good understanding of Webinar platform to organize online events

Person with proficiency in Word, Excel, Power Point and Outlook

You have fair understanding of Lead management system (CRM) (generate, nurture & convert into opportunity) to support

Database Management activity

You are a team player who extends help to share overall workload of the team as & when required while simultaneously

managing your own deliverables / KPIs

You are ready to travel as & when required to other cities / countries for work