Marketing Automation Specialist

Location:

Experience:

CTC:

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About the Role

Marketing Automation Specialist

cutting-edge marketing technologies, ABM strategies, and enterprise-level campaigns

Key Responsibilities

• Lead the setup, configuration, and management of

  marketing automation platforms

  (Apollo, HubSpot, Mailchimp).
• Create and optimize

  end-to-end nurture campaigns

  tailored for C-suite executives and decision-makers.
• Drive

  omnichannel marketing campaigns

  across email, LinkedIn, web, and other platforms.
• Analyze campaign data, generate reports, and recommend

  data-driven improvements

  to boost ROI.
• Collaborate with

  sales and product teams

  to align messaging, ensure high-quality lead handoffs, and accelerate deal cycles.
• Stay updated with the latest

  marketing automation trends and tools

  , implementing innovative solutions to improve efficiency.

Ideal Candidate Profile

• 3–6 years

  of hands-on experience in

  marketing automation

  , preferably in a

  B2B SaaS or IT services environment

  .
• Strong expertise in

  Apollo, HubSpot, Mailchimp

  (certifications preferred).
• Proven track record of executing

  lead nurturing, drip campaigns, and ABM strategies

  .
• Solid understanding of

  buyer journeys and complex B2B sales cycles

  .
• Analytical mindset with experience in

  campaign performance tracking & optimization

  .
• Excellent communication skills—both written and verbal—with the ability to influence stakeholders.
  
• Bachelor’s degree in

  Marketing, Business, or related field

  .

Why Join Us?

NCG (NetConnect Global)

Great Place to Work Certified™

Perks & Benefits include:

• Health & Wellness

  : Comprehensive medical insurance (family coverage included).

• Family Benefits

  : 6 months paid maternity leave, 5 days paid paternity leave.

• Financial Security

  : Accident policy (2x annual salary), gratuity, ESIC benefits.

• Employee Support

  : Counseling & assistance programs for personal/professional well-being.

• Career Growth

  : Exposure to global projects, advanced marketing technologies, and leadership opportunities.