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Matrix Comsec
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Marketing Automation Specialist

Marketing Automation Specialist

Matrix Comsec

2 - 4 years

3 - 7 Lacs

Vadodara

Posted:2 months ago| Platform:

Apply

Skills Required

Google Analytics Email marketing Analytical Wordpress Automation tools Customer retention data privacy Customer engagement CRM marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Role:

We are looking for a

Marketing Automation Specialist

with

2-3 years of experience

to manage and optimize our

email marketing and WhatsApp marketing campaigns

. The ideal candidate will be responsible for developing automation workflows, segmenting audiences, and ensuring high engagement and conversion rates. If you have a strong analytical mindset and a passion for

personalized, data-driven marketing

, we d love to have you on our team!

Key Responsibilities:

Email Marketing:

Plan, execute, and optimize

email marketing campaigns

for lead generation, nurturing, upselling, and customer retention.

Create

personalized and automated email workflows

using

CRM email automation tools

(e.g., Zoho, HubSpot, Mailchimp, ActiveCampaign, or similar).

Develop

segmentation strategies

based on user behavior, demographics, and engagement.

Perform

A/B testing

on subject lines, email content, and CTAs to improve open rates and conversions.

Monitor email deliverability, analyze campaign performance, and implement strategies to improve

open rates, CTR, and conversion rates

Ensure compliance with

email marketing regulations

such as GDPR, CAN-SPAM, and CASL.

WhatsApp Marketing:

Develop and execute

WhatsApp marketing campaigns

using

WhatsApp Business API, chatbots, and automation tools

Create

automated drip sequences

, broadcasts, and personalized messages for customer engagement.

Optimize

WhatsApp lead nurturing

to drive conversions and re-engagement.

Analyze response rates, engagement, and conversion metrics to refine messaging strategies.

Work closely with the sales team to integrate WhatsApp leads into CRM for better tracking and follow-ups.

Marketing Automation CRM Integration:

Set up and manage

multi-channel automation workflows

integrating email, WhatsApp, and other digital touchpoints.

Use

Google Analytics 4 (GA4), UTM tracking, and CRM dashboards

to track customer journeys and campaign performance.

Optimize

lead scoring and segmentation models

to improve funnel efficiency.

Required Skills Qualifications:

2-3 years of experience

email marketing, WhatsApp marketing, and marketing automation

Proficiency in

email marketing tools

(Zoho, HubSpot, Mailchimp, ActiveCampaign, Marketo, etc.).

Experience with

WhatsApp Business API, chatbot automation, and WhatsApp marketing tools

Strong understanding of

email segmentation, automation, and drip marketing

Hands-on experience in

A/B testing, campaign analytics, and CRM integrations

Familiarity with

Google Analytics 4 (GA4), UTM tracking, and conversion optimization

Knowledge of

data privacy laws (GDPR, CAN-SPAM, etc.)

related to email and WhatsApp marketing.

Strong analytical and problem-solving skills.

Preferred Qualifications:

Experience with

omnichannel automation

Basic knowledge of

HTML CSS

for email template design.

Should have a Computer or IT background.

Basic knowledge of

HTML, JavaScript, CSS, Wordpress

and other web technology for email Whatsapp template design.

Experience working with

WhatsApp chatbots and AI-driven automation tools

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