Marketing Automation & Operations Specialist

Job Description

We re not just evolving we re accelerating. By continuing to enhance our solution offerings and expand our market reach, we re entering one of the most exciting phases in our company s growth. This is the moment to join us.

With a balanced mix of platform expertise, campaign ownership, and stakeholder management, you will ensure seamless execution of targeted email marketing campaigns that directly support sales performance, revenue growth, and customer engagement. This position is ideal for someone who thrives in a fast-paced, high-impact environment and is motivated by the opportunity to both execute and innovate.

What Youll Do

• Build, launch, and manage email marketing campaigns using Marketo and HubSpot.
• Automate workflows, nurture streams, and list management for large-scale databases.
• Troubleshoot issues and maintain platform best practices to ensure flawless campaign delivery.
• Partner with stakeholders to translate business objectives into campaign strategies.
• Act as the primary liaison with external vendors and internal teams (sales, operations, content).
• Ensure deliverables are met on time, communicate proactively, and manage dependencies across functions.
• Design and implement reporting frameworks to measure campaign effectiveness and ROI.
• Monitor performance metrics (open rates, conversion rates, pipeline contribution, revenue impact).
• Translate insights into actionable recommendations to optimize future campaigns.

hat You Bring to the Table

• 3+ years of hands-on experience with Marketo and/or HubSpot (certification preferred).
• Proven track record in end-to-end campaign execution at scale, including database segmentation and automation workflows.
• Excellent communication skills with demonstrated ability to manage vendors, stakeholders, and cross-functional teams.
• Strong reporting and analytics skills; ability to translate data into actionable strategies.

• Experience in B2B media, marketing events, or technology-driven organizations.
• Demonstrated ability to manage large volumes of data and campaigns simultaneously.
• Familiarity with Salesforce integrations, field mapping, and marketing-to-sales alignment.
• Proficiency in HTML/CSS for email customization and troubleshooting.

• Own end-to-end campaigns with visibility and accountability for impact.
• Be empowered to ideate, innovate, and improve processes instead of just executing pre-set tasks.
• Work in a culture that values continuous learning, cross-functional collaboration, and individual contributions.
• Directly impact ISMG s growth goals by fueling the efficiency and scalability of our marketing-to-sales pipeline.

Located in our Mumbai, IN office (on-site Mon Fri)

Exact compensation varied based on skills and experience level.

Mode of work :