Marketing Automation & Operations Specialist

As a Marketing Automation & Operations Specialist at ISMG, you will play a pivotal role in driving the execution, efficiency, and impact of digital outreach to existing and potential vendors. Your responsibilities will include: - Build, launch, and manage email marketing campaigns using Marketo and HubSpot. - Automate workflows, nurture streams, and manage lists for large-scale databases. - Troubleshoot issues and maintain platform best practices to ensure flawless campaign delivery. - Partner with stakeholders to translate business objectives into effective campaign strategies. - Act as the primary liaison with external vendors and internal teams (sales, operations, content). - Design and implement reporting frameworks to measure campaign effectiveness and ROI. - Monitor performance metrics such as open rates, conversion rates, pipeline contribution, and revenue impact. - Translate insights into actionable recommendations to optimize future campaigns. Qualifications & Skills: Required: - 3+ years of hands-on experience with Marketo and/or HubSpot (certification preferred). - Proven track record in end-to-end campaign execution at scale, including database segmentation and automation workflows. - Excellent communication skills with demonstrated ability to manage vendors, stakeholders, and cross-functional teams. - Strong reporting and analytics skills; ability to translate data into actionable strategies. Preferred: - Experience in B2B media, marketing events, or technology-driven organizations. - Demonstrated ability to manage large volumes of data and campaigns simultaneously. - Familiarity with Salesforce integrations, field mapping, and marketing-to-sales alignment. - Proficiency in HTML/CSS for email customization and troubleshooting. If you join ISMG, you will have the opportunity to own end-to-end campaigns, be empowered to ideate, innovate, and improve processes, work in a culture that values continuous learning, cross-functional collaboration, and individual contributions, and directly impact ISMG's growth goals by fueling the efficiency and scalability of the marketing-to-sales pipeline. Ready to be part of something bigger Apply now or visit www.ISMG.io to learn more! Located in our Mumbai, IN office (on-site Mon-Fri). Exact compensation varied based on skills and experience level.,