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Information Security Media Group (ISMG)
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Marketing Automation & Operations Specialist

Marketing Automation & Operations Specialist

Information Security Media Group (ISMG)

3 - 8 years

5 - 10 Lacs

mumbai

Posted:1 week ago| Platform:

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Skills Required

digital media automation media marketing sales operations email marketing html customer engagement stakeholder management analytics salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

About Us

ISMG is a global intelligence firm and media powerhouse, leading the way in cybersecurity, enterprise IT, and digital transformation. With 10+ brands, 38 digital media properties, and over 400 premier events annually ISMG connects a network of over 2M executives, decision-makers, and innovators with the insights and opportunities they need to stay ahead. We re not just evolving we re accelerating. By expanding our solution offerings and enhancing our go-to-market strategies, we re entering one of the most exciting phases in our company s growth. This is the moment to join us.

The Opportunity

ISMG is seeking a hands-on and technically adept Marketing Automation & Operations Specialist to drive the execution, efficiency, and impact of our digital outreach to existing and potential vendors. This role is pivotal in restoring structure and consistency to our marketing engine by managing end-to-end email campaign delivery, vendor relationships, and performance reporting.
With a balanced mix of platform expertise Marketo and HubSpot being the preferred tools campaign ownership, and stakeholder management, you will ensure seamless execution of targeted email marketing campaigns that directly support sales performance, revenue growth, and customer engagement. This role is ideal for someone who thrives in a fast-paced, high-impact environment and is motivated by the opportunity to both execute and innovate. At ISMG, you won t be limited to a narrow function you ll gain exposure across campaign strategy, analytics, vendor coordination, and process improvements, giving you a strong platform for continuous learning and career growth.
Key Responsibilities

Build, launch, and manage email marketing campaigns using Marketo and HubSpot.
Automate workflows, nurture streams, and list management for large-scale databases.
Troubleshoot issues and maintain platform best practices to ensure flawless campaign delivery.
Partner with stakeholders to translate business objectives into campaign strategies.
Act as the primary liaison with external vendors and internal teams (sales, operations, content).
Ensure deliverables are met on time, communicate proactively, and manage dependencies across functions.
Design and implement reporting frameworks to measure campaign effectiveness and ROI.
Monitor performance metrics (open rates, conversion rates, pipeline contribution, revenue impact).
Translate insights into actionable recommendations to optimize future campaigns.

Qualifications & Skills
Required:

3+ years of hands-on experience with Marketo (certification preferred).
Strong working knowledge of HubSpot.
Proven track record in end-to-end campaign execution at scale, including database segmentation and automation workflows.
Excellent communication skills with demonstrated ability to manage vendors, stakeholders, and cross-functional teams.
Strong reporting and analytics skills; ability to translate data into actionable strategies.

Preferred:

Experience in B2B media, marketing events, or technology-driven organizations.
Demonstrated ability to manage large volumes of data and campaigns simultaneously.
Familiarity with Salesforce integrations, field mapping, and marketing-to-sales alignment.
Proficiency in HTML/CSS for email customization and troubleshooting.

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Information Security Media Group (ISMG)

Cybersecurity Media

Jersey City

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Marketing Automation & Operations Specialist