LinkedIn Ads Specialist

We deliver the world s most complex projects.

Building on our past. Ready for the future

Worley is a global professional services company of energy, chemicals and resources experts headquartered in Australia.

Right now, we re bridging two worlds as we accelerate to more sustainable energy sources, while helping our customers provide the energy, chemicals and resources that society needs now.

We partner with our customers to deliver projects and create value over the life of their portfolio of assets. We solve complex problems by finding integrated data-centric solutions from the first stages of consulting and engineering to installation and commissioning, to the last stages of decommissioning and remediation. Join us and help drive innovation and sustainability in our projects.

The Role

As a LinkedIn Ads Specialist with Worley,

Campaign strategy and execution

• Plan, launch and optimize advanced LinkedIn campaigns (Sponsored Content, InMail, Dynamic Ads, Text Ads, Conversation, Lead Gen, Retargeting), aligning with global brand and lead-gen strategy.
• Build and refine ICP-based audience lists through research, segmentation, and keyword targeting for social search optimization.
• Develop A/B and multivariate tests across creative, copy, and targeting to maximise ROI.
• Manage TOFU-to-BOFU campaigns, set up nurture cadences, and track from engagement to revenue.
• Conduct keyword/audience research to build and refine ICP account lists for better performance.

Analytics and reporting

• Analyze metrics (CTR, CPC, CPV, CPL, CPA, ROI) using LinkedIn Campaign Manager, Google Analytics, and Salesforce.
• Report insights clearly and regularly and recommend data-driven optimisations.
• Track audience engagement through to MQL, SQL, pipeline, and revenue attribution.

Cross-team collaboration

• Liaise with wider lead-gen teams to ensure lead hygiene in Salesforce.
• Work closely with content and design teams to produce compelling ad materials.
• Share learnings and best practices across global teams to improve overall performance.

Social media best practice

• Stay ahead of platform updates, trends, and tools to keep Worley s paid social strategy competitive.
• Identify opportunities to integrate LinkedIn efforts with SEO, content marketing, and email campaigns.

About You

To be considered for this role it is envisaged you will possess the following attributes:

• 5+ years in B2B paid social, with proven success managing LinkedIn ads that drive pipeline and revenue.
• Strong understanding of campaign analytics.
• Expert in LinkedIn Campaign Manager, Salesforce, and Google Analytics.
• Strong copywriting and creative testing skills for professional services audiences.
• Ability to manage multiple campaigns and stakeholders in a fast-paced, global environment.
• Comfortable collaborating across time zones with a global, culturally aware mindset.
• Experience in the energy, chemicals, or resources sectors, or within a B2B marketing agency is preferred.

Moving forward together

We want our people to be energized and empowered to drive sustainable impact. So, our focus is on a values-inspired culture that unlocks brilliance through belonging, connection and innovation.

We re building a diverse, inclusive and respectful workplace. Creating a space where everyone feels they belong, can be themselves, and are heard.

And were not just talking about it; were doing it. Were reskilling our people, leveraging transferable skills, and supporting the transition of our workforce to become experts in todays low carbon energy infrastructure and technology.

Whatever your ambition, there s a path for you here. And there s no barrier to your potential career success. Join us to broaden your horizons, explore diverse opportunities, and be part of delivering sustainable change.

Worley takes personal data protection seriously and respects EU and local data protection laws. You can read our full Recruitment Privacy Notice Here.

Please note: If you are being represented by a recruitment agency you will not be considered, to be considered you will need to apply directly to Worley.