Job
Description
As a Marketing Automation & CRM Specialist, your role will involve managing and optimizing enterprise-level customer engagement platforms like Salesforce Marketing Cloud, Oracle CECS, and BirdEye to ensure seamless customer journeys and data-driven engagement strategies. Your key responsibilities will include: - Salesforce Marketing Cloud Management: - Design and deploy email marketing campaigns with personalization and automation journeys. - Build and maintain complex data extensions, segmentation, and audience rules. - Utilize Automation Studio, Journey Builder, and AMPscript to optimize campaign workflows. - Monitor campaign performance and provide recommendations for improvement. - Data Cloud & Customer Segmentation: - Define, build, and refine customer segments and lifecycle campaigns using Salesforce Data Cloud or other CDP solutions. - Collaborate with internal data teams to ensure accurate and consistent data flow. - Develop reporting dashboards to track engagement, conversions, and retention. - Oracle CECS (Customer Engagement and Commerce Suite): - Administer and configure Oracle CECS for loyalty programs, promotions, and personalized customer experiences. - Integrate Oracle CECS data with other marketing automation platforms. - Oversee updates, troubleshoot issues, and ensure smooth day-to-day operations. - BirdEye Management: - Set up and monitor BirdEye for reputation management and customer reviews. - Analyze customer feedback to identify trends and areas for improvement. - Coordinate with customer service and product teams to address feedback promptly. - Collaboration & Strategy: - Collaborate with Product, Sales, and Digital Marketing teams to align marketing automation efforts with business objectives. - Contribute to strategy planning sessions, offering insights on platform capabilities and customer engagement opportunities. - Stay updated on industry trends and platform enhancements to drive continuous improvement. Qualifications: Education & Experience: - Bachelor's degree in Marketing, Business, Computer Science, or a related field. - 4-5+ years of hands-on experience with Salesforce Marketing Cloud (SFMC) or similar marketing automation platforms. - Experience managing CRM systems and loyalty/rewards programs (e.g., Oracle CECS). Technical Skills: - Proficiency with SFMC modules like Email Studio, Journey Builder, Automation Studio, and Audience Builder. - Familiarity with CDP/data management for segmentation (Salesforce Data Cloud preferred). - Experience with BirdEye or other reputation management tools. - Basic understanding of HTML/CSS for email template customization. - Ability to analyze large data sets and generate actionable insights. Soft Skills: - Strong project management and organizational abilities. - Excellent communication and stakeholder management skills. - Analytical mindset and proven problem-solving skills. - Detail-oriented with a focus on delivering high-quality user experiences. Preferred: - Certifications in Salesforce Marketing Cloud, Salesforce Administrator/Consultant, or Oracle CECS. - Experience collaborating with IT teams or external vendors on integrations.,
