Marketing Associate

Key Responsibilities:

• Leading and implementing offline marketing strategies to enhance student acquisition and brand visibility in Kolkata
• Planning and overseeing ATL activities such as hoardings, radio campaigns, and newspaper ads, as well as driving BTL campaigns like pamphlet distribution, kiosk setups, and local outreach efforts.
• Taking responsibility for organizing seminars and workshops in educational institutions, collaborating with academic and counseling teams, tracking campaign performance for optimized ROI, managing vendor relationships and budgets, conducting market research, and building brand trust within the local student and parent community.

Eligibility Criteria:

• A Bachelor's degree in Marketing, Business Administration.
• 2-5 years of experience in offline marketing, particularly in the education or consumer industry.
• Expertise in executing ATL & BTL campaigns and educational seminars, as well as a strong network in the education sector.
• Excellent communication, negotiation, and team management skills are essential.
• A proactive approach to work independently and drive results effectively.