Key Responsibilities: Build and execute brand strategy to position Rush Gaming Universe (RGU) as the most trusted play-and-earn gaming brand in India & globally. Create compelling brand stories focusing on skill, fun, and community. Develop high-impact, cost-efficient campaigns using ATL, BTL, and digital channels. Leverage AI, automation, and consumer insights for optimized engagement. Maintain consistent brand voice across touchpoints and refine messaging. Forge strategic partnerships with influencers, industry leaders, and cultural icons. Track KPIs, analyze market trends, and adjust strategies to drive growth. Eligibility Criteria: 4+ years in full-stack brand marketing with strong consumer brands (gaming/tech preferred). Proven success in building emotional consumer connections and brand loyalty. Skilled in ATL & BTL marketing, campaign ROI measurement, and brand positioning. Decision-maker with ability to move fast, take calculated risks, and align brand strategy with market demand. Strong storytelling, creative execution, and market trend analysis skills.
Key Responsibilities: Leading and implementing offline marketing strategies to enhance student acquisition and brand visibility in Kolkata Planning and overseeing ATL activities such as hoardings, radio campaigns, and newspaper ads, as well as driving BTL campaigns like pamphlet distribution, kiosk setups, and local outreach efforts. Taking responsibility for organizing seminars and workshops in educational institutions, collaborating with academic and counseling teams, tracking campaign performance for optimized ROI, managing vendor relationships and budgets, conducting market research, and building brand trust within the local student and parent community. Eligibility Criteria: A Bachelor's degree in Marketing, Business Administration. 2-5 years of experience in offline marketing, particularly in the education or consumer industry. Expertise in executing ATL & BTL campaigns and educational seminars, as well as a strong network in the education sector. Excellent communication, negotiation, and team management skills are essential. A proactive approach to work independently and drive results effectively.
Key Responsibilities: Edit and assemble raw footage into polished videos for social media, marketing, and internal use Add sound effects, music, graphics, and transitions to enhance video content Collaborate with content and marketing teams to deliver engaging visual stories Ensure brand consistency and meet deadlines with quick turnarounds Stay updated on video trends and editing techniques Eligibility Criteria: Minimum of 1-3 year of experience Proficiency in tools like Adobe Premiere Pro, Final Cut Pro, After Effects Strong understanding of pacing, timing, and storytelling Ability to edit videos for Reels/Shorts, YouTube, and promotional content Prior experience in a similar role preferred (portfolio required)
Key Responsibilities: B2B Sales: Develop and maintain relationships with locals, educational institutions, and other potential partners to drive business growth. Lead Generation: Execute marketing campaigns designed to generate leads and expand the customer base. Offline Marketing: Implement and manage offline marketing strategies, including flyers, posters, events, and other local initiatives to promote the brand and services. School Outreach: Identify and connect with schools in the local area to offer educational services, build partnerships, and establish a presence in the community. Campaign Organization: Plan and execute promotional campaigns in collaboration with local schools and educational events. Brand Promotion: Organize offline brand activations, events, and campaigns to promote RankPro in the local community. Market Research: Stay updated with local educational trends, school activities, and competitor actions to identify marketing opportunities. Eligibility Criteria: Minimum of 2+ year of experience in offline marketing and sales, preferably in the education sector. Knowledge of offline marketing strategies and techniques. Experience in B2B sales or marketing, particularly in the education sector, is a plus. Strong connections with local schools or educational institutions is highly preferred. Excellent communication, negotiation, and interpersonal skills. Ability to plan, execute, and manage marketing campaigns independently. Self-motivated, goal-oriented, and able to work in a dynamic, fast-paced environment role.