Marketing Assistant

Key ResponsibilitiesLinkedIn Marketing

• Create, manage, and optimize LinkedIn campaigns (organic and paid).
• Build and maintain a strong professional presence for the company on LinkedIn.
• Send targeted connection requests, messages, and follow-ups for lead generation.
• Publish and promote posts, articles, and updates to improve engagement.
• Track LinkedIn analytics to measure performance and suggest improvements.

Email Marketing (Gmail, Hotmail, Outlook & Tools)

• Create and manage email campaigns for lead generation, nurturing, and promotions.
• Build and maintain segmented email lists for targeted outreach.
• Draft personalized outreach emails, follow-ups, and newsletters.
• Monitor open rates, click rates, bounce rates, and conversions.
• Ensure email compliance (spam-free, proper formatting, unsubscribe options).

Lead Generation & CRM

• Identify potential clients through LinkedIn search, email lists, and online databases.
• Qualify leads and coordinate with the sales team to convert into opportunities.
• Maintain accurate lead and campaign data using CRM tools (HubSpot, Zoho, etc.).

Content & Communication

• Write clear, engaging content for outreach, posts, and marketing copies.
• Coordinate with the design team for visuals required in campaigns.
• Ensure brand consistency across all communication channels.

Required Skills & Qualifications

• Proven experience in LinkedIn lead generation and email marketing.
• Strong understanding of email platforms (Gmail, Hotmail, Outlook) and marketing tools.
• Excellent written and verbal communication skills.
• Knowledge of email automation tools (Mailchimp, SendGrid, HubSpot, etc.) is a plus.
• Basic understanding of analytics, reporting, and campaign optimization.
• Ability to work independently and meet targets.

Preferred Qualifications

• Experience in B2B marketing or IT/Service industries.
• Familiarity with LinkedIn Sales Navigator.
• Understanding of digital marketing fundamentals (SEO, PPC, Social Media).

Job Types: Full-time, Permanent, Fresher

Pay: ₹8,086.00 - ₹39,467.31 per month

Work Location: In person