Marketing and Social Media Manager

We are looking for a dynamic and creative Social Media & Marketing Manager to lead our brand presence , drive customer engagement, and maximize revenue through strategic marketing initiatives for our group of hotels in Chandigarh tricity.

Key Responsibilities

• Digital & Social Media Marketing
• Develop, manage, and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
• Create engaging content, campaigns, and promotions aligned with the hotel’s brand identity.
• Monitor trends, track analytics, and optimize campaigns for higher reach and engagement.
• Performance Marketing & PPC
• Plan and manage paid advertising campaigns (Google Ads, Meta Ads, Display & Retargeting).
• Optimize ad performance to maximize ROI, bookings, and inquiries.
• Conduct keyword research, A/B testing, and regular reporting.
• Marketing Strategy & Branding
• Develop and execute integrated marketing campaigns to promote rooms, restaurants, banquets, and events.
• Build partnerships with influencers, agencies, and local businesses for brand amplification.
• Ensure consistency in branding across digital, print, and offline channels.
• Content & Communication
• Oversee creation of marketing collaterals including brochures, flyers, newsletters, and promotional videos.
• Manage email marketing campaigns to enhance guest loyalty and retention.
• Drive storytelling and PR activities to strengthen brand visibility.
• Analytics & Reporting
• Track marketing performance metrics (CPC, CTR, ROI, engagement, conversions).
• Provide regular performance reports and suggest improvements.

Qualifications & Skills

• 3–6 years of experience in digital marketing, preferably in the hospitality sector.
• Strong knowledge of PPC, SEO, SEM, Google Analytics, and paid campaigns.
• Creative mindset with hands-on experience in content creation and social media management tools.
• Strong communication, analytical, and leadership skills.
• Ability to work independently and manage multiple campaigns simultaneously.

Job Type: Full-time

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Health insurance
• Provident Fund

Work Location: In person