Marketing Analytics - TL / Assistant Manager-Bangalore - GO%2FJC%2F330%2F2025

Job Description

Job Description Job Title: Marketing Analytics Location: Bangalore Candidate Expectations 3 – 12 years of work experience Flexible to work in shift as per client requirement Certification(s) Preferred Adobe Experience Platform Sales Accreditation Adobe Real-Time Customer Data Platform Sales Accreditation Adobe Customer Journey Analytics Sales Accreditation Job Responsibilities Utilizing previous experience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) or similar products; Having an enhanced understanding of customer profile segmentation and experience in 360 degree view of customers in CDP for further analytical processing and decision making; Showcasing proven track record of managing successful CDP implementation/management and delivering capabilities that drive business growth; Demonstrating work experience in data architecture and data modeling; preferably with experience working in CDP, CRM, paid media, social, and offline data; Ensuring an enhanced understanding of data-driven marketing, analytics and relevance / usage of real-time event data and associated attributes; Setting strategic direction and driving execution through collaboration with a cross-functional team; Demonstrating familiarity with CRM and Marketing Automation platforms (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.); Having extensive hands on expertise in implementing/administering Adobe Experience Cloud Products and marketing automation platforms and technologies; Ensuring an enhanced understanding of identity resolution components and the enabling technology i.e. profile merge rules, identity graph, identity service provider, etc.; Working with audience-based digital marketing strategy either at an agency or brand; Driving project management through a full life-cycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget; Translating business requirements and objectives into segmentation strategies and audience building logic; Owning Adobe AEP and driving proactive platform ownership that is directly aligned to the day-to-day delivery of marketing tactics, and closely connected to the other digital marketing teams to develop capabilities and manage technology road-map; Having oversight of the CDP technology solution (e.g. oversee steady state support teams, interact with business owner, plan for break / fix and other enhancements / maintenance); Implementing and refining Adobe Products and marketing automation system; Collaborating with Marketing leadership to evolve the use of data within the marketing function allowing us to stay ahead, responding to clients in real-time, and limiting redundancy Skills Required RoleMarketing Analytics - TL / Assistant Manager-Bangalore Industry TypeITES/BPO/KPO Functional Area Required Education B Com Employment TypeFull Time, Permanent Key Skills ADOBE CUSTOMER JOURNEY ANALYTICS ADOBE EXPERIENCE PLATFORM CUSTOMER DATA PLATFORMS REAL-TIME CUSTOMER DATA PLATFORM Other Information Job CodeGO/JC/330/2025 Recruiter NameMarilakshmi S Show more Show less