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Selectastro
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Marketing Analyst - Performance Marketing

Marketing Analyst - Performance Marketing

Selectastro

2 - 5 years

3 - 6 Lacs

gurugram

Posted:None| Platform:

Apply

Skills Required

marketing analytics campaign analytics performance marketing cac appflyer marketing campaigns roas ltv growth marketing campaign management ga4 cpi retention

Work Mode

Work from Office

Job Type

Full Time

Job Description

What Youll Do

Marketing Analyst

Youll work closely with performance, growth, product, and content teams to measure campaign impact, user behavior, and ROI across all marketing channels.

Key Responsibilities

Track and report on marketing KPIs:
CPI, ROAS, CAC, LTV,, retention
, etc.
Build dashboards and reports using
Excel, Google Sheets etc
Analyze user acquisition and engagement data from
Meta, Google.
Run cohort and funnel analyses to understand drop-offs and opportunities in the customer journey
Conduct deep dives into campaign performance and provide actionable insights
Collaborate with product and CRM teams to improve
user lifecycle journeys
Design and evaluate
A/B tests
on creatives, offers, and user flows
Build automated reporting pipelines where possible
Benchmark Vamas growth metrics against industry standards and competitors

What You Bring

3+ years of experience in
marketing, business, or growth analytics
Strong command over tools like
Excel/Google Sheets, GA4, AppsFlyer/Branch
Experience working with large datasets and converting them into visual, executive-level insights
Ability to distill complex data into
clear takeaways
and recommend next steps
Knowledge of digital marketing channels (Meta, Google Ads)
Comfortable working cross-functionally in a
fast-paced startup
environment
Bonus: Experience working in
consumer apps
, especially D2C startups (preferred Spiritual or Astrology)

Why You’ll Love Vama

Shape decision-making at a fast-scaling startup with a culturally deep product
Work directly with the
founders and leadership
on data-driven growth
See your work impact millions of users — including your own family!

Bharat’s spiritual future

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