Marketing Analyst

Pearson

2 - 4 years

4 - 6 Lacs

noida

Posted:1 day ago| Platform:

Apply

Skills Required

procurement google analytics event management project management mis marketing operations event planning digital marketing stakeholder management crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Marketing Experience:*2-4 years preferred
*We are seeking a proactive and detail-oriented Marketing Associate to support key marketing initiatives and ensure seamless execution across vendor operations, event management, loyalty programs, and data administration
This role is crucial in enhancing our marketing effectiveness and driving business growth
It requires strong coordination, communication, and organizational skills to manage internal and external stakeholders efficiently

Key Responsibilities:

*Vendor & Budget Management*Coordinate vendor onboarding, agreements, and payment processes
Ensure monthly reconciliation of spends against approved marketing budgets
Collaborate with finance and procurement teams to track vendor status and ensure compliance
Maintain updated documentation for audits and internal reviews
Sales enablement and partner loyalty program*Lead and execute the annual agent loyalty program HFA involving 35 flagship events annually
Coordinate with agencies and vendors for event planning, logistics, and execution
Oversee development and distribution of marketing and event collaterals (kits, digital creatives, certificates, banners, etc)
Track participant engagement, performance, and rewards across the program lifecycle
Ensure timely communication and recognition for top-performing agents
Brand, collab and Institution knowledge*Drive awareness and outreach initiatives targeting young learners, in collaboration with the sales team
Execute visibility campaigns and engagement drives within educational institutions
Data & Admin*Maintain marketing databases and dashboards, particularly for tracking conversion journeys
Support in preparing regular reports, MIS, and campaign performance summaries
Assist with various administrative and coordination tasks related to marketing operations

Key Skills & Attributes:

*Strong project management and organizational abilities
Comfortable working with numbers, reports, and reconciliations
Good communication and stakeholder management skills
Experience in event execution and vendor coordination is a plus
Proficiency in Excel, PowerPoint, and basic marketing tools/platforms
Familiarity with digital marketing tools (eg, Google Analytics, CRM software) is advantageous

More Jobs at Pearson

Advertising/Promotion Analyst

Kolkata, Mumbai, New Delhi, Hyderabad, Pune, Chennai, Bengaluru

3 - 5 yrs

INR 6 - 8 Lacs

Test Center Administrator- Contractual

Noida, Uttar Pradesh

Experience: Not specified

Salary: Not disclosed

AI Delivery Lead

Bengaluru

7 - 12 yrs

INR 13 - 17 Lacs

Project Manager

Bengaluru East, Karnataka, India

Experience: Not specified

Salary: Not disclosed

Quality Assurance Engineer

Chennai

1.0 - 4.0 yrs

INR 3 - 6 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Digital Marketing Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.