Marketing (Alliances Marketing)

Marketing (Alliances Marketing) Job Description

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Position Overview

An Alliances/Partnership Marketer in an IT services company is responsible for developing and executing marketing strategies that strengthen partnerships with strategic alliances. This role focuses on driving joint campaigns, enhancing partner relationships, and aligning marketing efforts with business objectives to generate pipeline growth and revenue.

Key Responsibilities

1. Partnership Marketing

• Develop and execute co-marketing strategies with strategic alliance partners (e.g., cloud providers, etc.).
• Collaborate with partners to create joint marketing campaigns, sales plays, and events that drive lead generation and pipeline growth.

2. Campaign Management

• Design and manage integrated marketing programs to promote alliance solutions across digital channels, webinars, trade shows, and field events.
• Optimize campaigns to maximize ROI and ensure alignment with corporate goals.

3. Relationship Management

• Build and maintain trust-based relationships with key marketing stakeholders at alliance partners.
• Act as the primary liaison between internal teams (e.g., sales, product marketing) and external partners to ensure seamless collaboration.

4. Sales Enablement

• Provide sales teams with tools, content to effectively promote service lines.
• Develop partner-specific sales materials such as presentations, case studies, and demos.

5. Metrics and Reporting

• Set KPIs for partner marketing programs and track progress against goals.
• Conduct quarterly reviews with alliance marketers to measure success, identify gaps, and refine strategies

6. Event Management

• Organize partner-hosted conferences, workshops, or webinars to showcase joint solutions.
• Create event-in-a-box formats for regional execution by field marketing teams

7. Brand Building

• Ensure consistent messaging and branding across all marketing materials.
• Enhance the company's reputation as a leader in IT services through thought leadership content.

Skills & Qualifications

• Educational Background:

  Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

• Experience:

  4-5 years of partner marketing experience in B2B IT services industry.

• Technical Knowledge:

  Familiarity with ERP, cloud technologies, data protection solutions, or enterprise IT services is advantageous.

• Communication Skills:

  Strong verbal and written skills for engaging stakeholders and creating impactful content.

• Project Management:

  Ability to manage multiple projects simultaneously while meeting deadlines.

Additional Attributes

• Strategic thinker with a results-driven mindset.
• Strong interpersonal skills to build long-term partner relationships.
• Adaptability to work in a fast-paced environment with evolving priorities.

This role is critical for driving growth through strategic alliances by leveraging innovative marketing strategies and fostering collaborative partnerships.

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