Market Sales Manager - Sales & Activation (On-Trade) - GOA India

Job Title: Key Accounts Manager – Sales & Activation

Scope of work: The incumbent will be the lead for the Goa Market as far as on trade sales and activations are concerned.

Here are the key responsibilities:

1. HoReCa Sales and Account Management

·      Analyse, Identify, onboard, and manage key HoReCa (Hotel, Restaurant, Café, Bar) accounts in Goa.

·      Ensure secondary sales through focused placements and repeat orders in top-tier and mid-tier outlets.

·      Drive sales performance and outlet activation, ensuring monthly target achievement and growth in active outlets.

·      Communicate regularly and effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions/issues

2. Advocacy & Trade Activation

·      Build strong relationships with bartenders, bar managers, and F&B decision-makers.

·      Conduct regular bartender trials, and cocktail sessions. 

·      Coordinate regular product training.

3. Menu Listings & Visibility

·       Drive inclusion of Goonda in outlet menus across menus and cocktail sections.

·      Execute point-of-sale visibility elements (signages,tent cards, coasters, bar mats, FSUs) as per brand guidelines.

4. Activation & Events

·      Support and execute consumer-facing and trade-led events and promotions in key accounts.

·      Optimize promotional plans through the year through implementation of the ROI goals

·      Deliver on Pictures/documentation of Success targets, ensure completion of surveys while working in partnership with customers

5. Reporting & Analysis

·      Maintain an updated database of active HoReCa outlets and advocacy contacts.

·      Share weekly MIS on sales, visibility execution, and advocacy engagement.

·      Track competitor activity and provide market insights.

KPIs will be set with reference to:

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·       Staff Training Sessions Completed:

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Salary will be as per industry standards.

Please write to us on office@lunchmoney.co.in

Team Goonda