Market Research Executive

We are seeking a highly motivated and detail-oriented Market Research Intern to join our team. This role is crucial for our upcoming market study focused on understanding consumer media consumption habits, brand awareness, and brand recall. The intern will be responsible for the entire research lifecycle, from primary data collection in the field to final insight generation and reporting. If you are a dedicated data enthusiast with a genuine research mentality and a passion for uncovering market truths, this is the role for you.

Key Responsibilities:

Conduct primary research (surveys, interviews, observation) in designated areas. (Travel mandatory).

Pilot test and refine research instruments (questionnaires, interview guides) to ensure data quality.

Compile, clean, and organize raw field data using MS Excel or specialised software.

Apply statistical methods to analyze data, identify trends, patterns, and correlations related to brand and media metrics.

Translate data findings into clear, concise, and meaningful business insights addressing research objectives.

Develop comprehensive reports and presentations summarising.