Manager/Sr. Manager - Category Analytics

About The Company Group Bayport is a rapidly growing global e-Commerce, B2B2C, B2B and B2C organization and an industry leader in print technology, operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands – Banner Buzz, Covers & All, Vivyx Printing, Circle One, Giant Media, and Neon Earth. From full suites of trade show and small business marketing solutions to sophisticated outdoor living covers, signages and shades to eclectic personal accents and home decor, we help our customers, clients, and partners to make a personalized statement through customization. While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1800+ people. We are seeking exceptional talent across the board to join us in our exciting growth journey. For more about Group Bayport, please visit Website: https://groupbayport.com/about-us/ LinkedIn: https://www.linkedin.com/company/groupbayport/mycompany/ Job Description Develop and execute category strategies to drive business growth. Optimize product visibility, conversion rates and average order value Drive P&L, pricing optimization strategies Leverage analytics tools such as Adobe, GA, Hotjar to track and enhance performance Leading A/B tests for experimentation in order to evolve CR%, AOV. Spearhead customer journey improvements by tracking key metrics like CR%, ATC%, and cart conversion rates. Perform category, product, customer, pricing, and margin analysis and come up with actionable insights for us to take confident decisions Lead the launch of new categories and subcategories to expand product offerings. Collaborate with marketing, CX, analytics, and product teams to optimize PDPs and ensure a seamless customer experience. Implement targeted discounts and pricing strategies for website across different customer cohorts Develop cost-saving initiatives and negotiate with fulfillment providers to optimize logistics expenses. Show more Show less