Manager - Visual Merchandising

This role is responsible for conceptualizing, developing, and implementing innovative VM strategies across exclusive Brand Outlets (EBOs). The role ensures that men’s apparel categories (shirts, trousers, T-shirts, denims) are showcased in a way that enhances the brand identity, attracts customer attention, and maximizes sales. This position leads the central VM function and coordinates with regional VM teams, store staff, and cross-functional departments to maintain a consistent, high-quality shopping experience.

Responsibilities

1. Develop seasonal VM strategies, layouts, and window concepts aligned with brand identity.
2. Roll out VM campaigns across 120 EBOs with manuals, planograms, and standardized guidelines.
3. Lead and train regional VM teams, ensuring collaboration with marketing, design, and operations.
4. Audit stores regularly, tracking VM impact on footfall, engagement, and sales performance.
5. Drive cross-merchandising and innovative display techniques to enhance customer experience.
6. Manage VM budgets while adopting digital tools, sustainability, and global VM best practices.

Qualifications

Bachelor’s/Master’s degree in Fashion Design, Retail Management, Visual Communication, or related field.

• 10–12 years of experience in retail visual merchandising, preferably in fashion/apparel.

• Strong creative design sense, understanding of consumer behavior, and market trends.

• Proven experience in managing large-scale VM operations across multiple outlets.