Manager/ Senior Manager - Business Development - Exhibition & Retail

70 EMG

Seven Steps

The Job

Educational Qualification:

Work Experience:

Learn more about the organization here:

Location:

Job Responsibility:

• To create a strategy for pitching and execution for new clients as per the database generated by you and using the database provided by the company.
• Identify and acquire new retail clients across sectors (FMCG, lifestyle, sports, fashion, electronics, etc.) for participation in exhibitions, product launches, mall & experiential activations.
• Gauging a clear understanding of the client’s requirements and communicating the detailed brief to the internal departments.
• Develop and pitch tailored solutions to retail brands for:

-Exhibition participation (B2B/B2C shows)

-New product launch events

-Retail activations within sports events (e.g., marathons, tournaments, IPL)

-High-profile social events (galas, fashion shows, etc.)

• Generate leads through networking, industry events, cold calling, and referrals.
• Directly interacting with critical potential leads and converting them into clients with a long-term relationship & generating recurring business.
• Develop and implement business development strategies to achieve revenue targets and market expansion.
• Research industry trends, competitor activities, and new market opportunities in the retail and exhibition sectors.
• Collaborate with internal teams (strategy, creative, client servicing and operations) to deliver seamless execution of client requirements.
• Represent the company at industry events, exhibitions, and networking forums to enhance visibility and generate leads.
• Track and report on sales performance, client feedback, and market dynamics.
• Striking alliances, sponsorship deals, media packages and barters for 70 EMG Intellectual properties as directed by the manager.

Preferred Experience:

• Exposure to large-scale exhibitions & mall installations (e.g., trade fairs, lifestyle expos)
• Experience working with consumer brands for new launches (e.g., Luxury Retail)
• Understanding of retail consumer behavior and brand positioning in live events.

Desired Skills:

• Excellent communication, presentation and interpersonal skills.
• Confident negotiator with strong client-facing abilities.
• Strong decision-making skills & ability to lead by example.
• Strong network of retail and brand contacts is a significant advantage.
• Target driven & goal-oriented with a track record of meeting or exceeding sales targets.
• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.