Manager - Sales and Marketing

Role Overview: As a Marketing Specialist in the software service industry, your primary responsibility will be to identify and aggressively pursue new business opportunities. You will execute a Marketing Action Plan comprising of online and offline marketing tactics to drive sales. Your ability to set clear goals and create roadmaps will be crucial in achieving success. Building positive relationships with local and international businesses, such as those in Canada, US, and India, will also be a key aspect of your role. Key Responsibilities: - Identify and aggressively pursue new business opportunities in the software service industry. - Execute a Marketing Action Plan consisting of online and offline marketing tactics to help drive sales. - Set clear goals and create roadmaps to achieve them. - Build positive, on-going relationships with local and international businesses (Canada, US, India). - Research, coordinate, and attend Gallery Events, interacting with customers to obtain feedback. - Write press releases and ensure their publication. - Conduct audience and competition research to enhance strategy campaigns/ads. - Develop engaging email campaigns, content marketing, and social media strategies. - Manage all company's social media channels and collaborate with the Graphic Designer. - Demonstrate excellent writing, editing, and proofreading skills. - Utilize decision-making, strategic thinking, and problem-solving skills effectively. - Apply strong knowledge and experience in digital marketing, specifically in social media marketing, landing page optimization, and online competitor research. - Possess in-depth knowledge of the Facebook and Instagram ad platforms. - Maintain a working knowledge of Google Analytics. Qualifications Required: - Highly energetic, self-motivated, self-aware, and innovative. - Ability to work well independently and in a team. - Bachelor's degree in marketing or a related field. - 3+ years of marketing experience in IT/Software Services. - 2+ years of social media experience. - Proficient in disseminating market information and creating strategic business plans. - Excellent writing, communications, organizational, and project management skills.,