Manager – Referral Marketing

Company Description

Established in 2002, KIMSHEALTH began its journey with a 250-bed quaternary care facility in Thiruvananthapuram. Today, it stands as one of India’s largest and most respected healthcare networks, offering advanced medical services through a growing network of multi-specialty hospitals. Owned and operated by KIMS Health Care Management Limited—a public limited company incorporated in 1999—KIMSHEALTH was founded with a clear mission: to provide world-class, affordable healthcare to all.

Over the past two decades, the group has expanded to a 2000-bed network with hospitals in key cities including Thiruvananthapuram, Kollam, Kottayam, Perinthalmanna, and Nagercoil. The Thiruvananthapuram facility serves as the flagship, equipped with state-of-the-art operating theatres, internationally standardized ICUs, and a comprehensive transplant program ,. It is also recognized for its excellence in high-risk obstetrics, neonatology, perinatology, and holistic wellness care.

Role Description

Identify and develop strong relationships with referring doctors, hospitals, and diagnostic centers.

Serve as the key point of contact for transplant-related patient referrals (liver, kidney, heart, lung, pancreas, etc.).

Coordinate patient transfer, pre-evaluation, and admission processes with the transplant coordination team.

Maintain regular follow-ups on referred cases until the transplant procedure is completed.

Promote hospital’s multi-organ transplant capabilities through field visits, CMEs, conferences, and awareness programs.

Prepare and execute referral development strategies to increase case inflow.

Support marketing campaigns, patient education initiatives, and organ donation awareness activities.

Analyze referral patterns and market potential in different territories.

Act as liaison between the transplant team, referring doctors, and patient families.

Ensure accurate and timely information flow regarding treatment plans, costs, and logistics.

Handle inquiries professionally, providing guidance on transplant protocols, documentation, and financial options.

Maintain a referral tracking system and generate weekly/monthly performance reports.

Support the coordination of MOU/agreements with referral hospitals.

Work closely with the hospital administration, transplant coordinators, and finance team for smooth operations.

Monitor patient satisfaction and feedback from referring partners

Qualifications

Experience: 2–5 years in Healthcare marketing/Pharma.

Excellent communication and relationship-building skills

Strong organizational and follow-up abilities

Bachelor's degree in Healthcare Management, Business Administration, or a related field

Experience in the Middle East healthcare environment is a plus